eComm philosophy dictates that no one purchases anything on the homepage of a website

You can’t convert or answer all of a user’s Q's with this page alone. As a result, it’s your job to entice them to click on something meaningful and go deeper into the site...

1/4

Let's apply the same theory to all sites...your goal should be to make your HP an incredibly appealing avenue that maps out and increases prominence to your most important content/sections of your site and allows users to navigate to these easily. Consider:

2/4

-strong internal linking to priority pages - above the fold is helpful*
-linking to popular products/category/pages & new/rec updated URLs*
-strike a bal. of text/image/video (strategy should reflect audience's needs)

*trust your expertise & leverage performance data

3/4

Remember:

1) you do not need to link ALL pages from the homepage BUT you should certainly be considering your priority pages
https://twitter.com/johnmu/status/1348653422749364225
2) reassess your homepage and see if it's doing your site justice

4/4