Read on Twitter
How To Stand Out As A Coach On Twitter
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Content is King, but Format is Queen
If the content sucks, so will the response from those who see it.
Step 1. Nail The Content
If the content sucks, so will the response from those who see it.
Step 1. Nail The Content
First 3 Seconds
On average, studies show people spend between 1-3 seconds on each tweet.
The Mindless Scroll
Step 2. If you want people to stop, and view what you have to say, catch them immediately (graphic, verbage, color).
On average, studies show people spend between 1-3 seconds on each tweet.
The Mindless Scroll
Step 2. If you want people to stop, and view what you have to say, catch them immediately (graphic, verbage, color).
Some General Rules of Twitter
1. Concise tweets
2. Use of visuals
3. Keep it actionable (like a step list) 1. 2. 3.
Easy to consume and understand = Easy to share
1. Concise tweets
2. Use of visuals
3. Keep it actionable (like a step list) 1. 2. 3.
Easy to consume and understand = Easy to share
Coaches In Action
Let's take a look at Coaches/Accounts who stand out on Twitter because of the way they use the platform, and have a "style" or way in which they do their thing.
A reminder that the content is
but format is 
Let's take a look at Coaches/Accounts who stand out on Twitter because of the way they use the platform, and have a "style" or way in which they do their thing.
A reminder that the content is
but format is
Unapologetically Himself @EricPMusselman
Coach Muss does a great job of being creative, memorable and unapologetically himself in the content that comes from his Twitter. This makes you stop to check it out.
ex. https://twitter.com/EricPMusselman/status/1340790885206900742?s=20
Coach Muss does a great job of being creative, memorable and unapologetically himself in the content that comes from his Twitter. This makes you stop to check it out.
ex. https://twitter.com/EricPMusselman/status/1340790885206900742?s=20
The Builder
@coachliamflynn is a master of building + adding onto concepts with his own knowledge/work.
In addition to Coach Flynn being a top shelf Coach himself, he is constantly jumping deeper into other coaches tweets, giving further examples
ex. https://twitter.com/coachliamflynn/status/1344023321101303813?s=20
@coachliamflynn is a master of building + adding onto concepts with his own knowledge/work.
In addition to Coach Flynn being a top shelf Coach himself, he is constantly jumping deeper into other coaches tweets, giving further examples
ex. https://twitter.com/coachliamflynn/status/1344023321101303813?s=20
The Giver
@RyanPannone is arguably the most willing sharer of his knowledge and TIME of any coach on the internet. From Zoom, to emailing, and everything in between.
New day = new opportunity to help. Anywhere in the world. https://twitter.com/6UaOaRnIikVwvQJ/status/1344303036189982720?s=20
@RyanPannone is arguably the most willing sharer of his knowledge and TIME of any coach on the internet. From Zoom, to emailing, and everything in between.
New day = new opportunity to help. Anywhere in the world. https://twitter.com/6UaOaRnIikVwvQJ/status/1344303036189982720?s=20
The Sorter
@Jammer2233 content has always had an instant impact.
He puts in the work, time, and effort to find meaningful and impactful content that serves as broad of an audience as possible.
MJ talking about practice = guaranteed impact. https://twitter.com/Jammer2233/status/1341767082216742913?s=20
@Jammer2233 content has always had an instant impact.
He puts in the work, time, and effort to find meaningful and impactful content that serves as broad of an audience as possible.
MJ talking about practice = guaranteed impact. https://twitter.com/Jammer2233/status/1341767082216742913?s=20
The Doodler
@mackaymjmichael is about as well regarded as they come for his Basketball prowess.
From a stand out on twitter perspective, you know when you see hand drawn messaging, or stick figures, it's Coach Mackay. https://twitter.com/MackaymjMichael/status/1305850165073502211?s=20
@mackaymjmichael is about as well regarded as they come for his Basketball prowess.
From a stand out on twitter perspective, you know when you see hand drawn messaging, or stick figures, it's Coach Mackay. https://twitter.com/MackaymjMichael/status/1305850165073502211?s=20
The Speaker
@karalawson20 has really done a great job in her first year at Duke. As you scroll your timeline, you find Coach often speaking on a specific topic in front of the team. Instant connection - as coaches we have all done this.
You
to 
https://twitter.com/karalawson20/status/1336335988117786629?s=20
@karalawson20 has really done a great job in her first year at Duke. As you scroll your timeline, you find Coach often speaking on a specific topic in front of the team. Instant connection - as coaches we have all done this.
You
to https://twitter.com/karalawson20/status/1336335988117786629?s=20
The Consistent and Persistent Sharer
@basketballimmersion shares as much as anyone on the internet. From Podcast to set breakdowns, to masterclasses and everything in between.
Consistency is
because you know what to expect, and when to expect it. https://twitter.com/BBallImmersion/status/1346050927917215744?s=20
@basketballimmersion shares as much as anyone on the internet. From Podcast to set breakdowns, to masterclasses and everything in between.
Consistency is
because you know what to expect, and when to expect it. https://twitter.com/BBallImmersion/status/1346050927917215744?s=20
The Deep Dive
@slappinglass has broken through an incredibly crowded space of Tactical Twitter
's 
's
How?!
They have gone deeper into these topics than done before, all without taking themselves too serious in the process. https://twitter.com/SlappinGlass/status/1342934459335790593?s=20
@slappinglass has broken through an incredibly crowded space of Tactical Twitter
's 'sHow?!
They have gone deeper into these topics than done before, all without taking themselves too serious in the process. https://twitter.com/SlappinGlass/status/1342934459335790593?s=20
The Quick and Easy
@joerik gives quick (75 seconds or less) skill videos with overall instruction, example, and who the ideas are geared towards.
You can look at the tweet and put it into action. Quickly. https://twitter.com/JoerikMichiels/status/1345446008612823041?s=20
@joerik gives quick (75 seconds or less) skill videos with overall instruction, example, and who the ideas are geared towards.
You can look at the tweet and put it into action. Quickly. https://twitter.com/JoerikMichiels/status/1345446008612823041?s=20
Reminder: Content is but format is
I am going to be doing further writing on ideas like the following: Coaching, sport business, and marketing.
Other topics that are interesting?
but format is I am going to be doing further writing on ideas like the following: Coaching, sport business, and marketing.
Other topics that are interesting?
