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I am launching a new podcast in early February. I thought I would try something new and show my progress/process as I go.
Here is the first thing I'll share. My 2021 goals for the podcast in numbers and why I chose them
Here is the first thing I'll share. My 2021 goals for the podcast in numbers and why I chose them
Only 26 episodes? Bi-weekly? Why?
Sustainability.
There are many things that *surround* a podcast that often get left behind due to frequency and bandwidth. (social, transcripts, video etc)
I am planning to get more from each episode than trying to make more episodes.
Sustainability.
There are many things that *surround* a podcast that often get left behind due to frequency and bandwidth. (social, transcripts, video etc)
I am planning to get more from each episode than trying to make more episodes.
I hope to hire help this year in producing the episodes and content surrounding them. I think that will be a good turning point to increase frequency.
Until then, I am happy with a high-quality show that comes out every two weeks.
Until then, I am happy with a high-quality show that comes out every two weeks.
Why 50k listens?
High enough to get excited, and low enough to reach without banking on anything viral or unrealistic
This is a mid-level goal in my opinion. Averaging around 2k listeners per episode is reasonable.
High enough to get excited, and low enough to reach without banking on anything viral or unrealistic
This is a mid-level goal in my opinion. Averaging around 2k listeners per episode is reasonable.
I ran a network that got 5M+ listens a year with hardly any help on the promotional side.
I learned that listeners find quality shows, no matter how buried they are under crappy click-bait.
I think 2k per episode is a very reasonable goal.
I learned that listeners find quality shows, no matter how buried they are under crappy click-bait.
I think 2k per episode is a very reasonable goal.
Video will be a big component of this show. I know next to nothing about Youtube and it's inner-workings, so my estimations here are probably way off from reality.
I plan on following the pre-Spotify JRE model with full episodes + buzzy clips.
Cliche, I know. But it works.
I plan on following the pre-Spotify JRE model with full episodes + buzzy clips.
Cliche, I know. But it works.
And lastly, memberships.
This could be it's own thread, but the ad-model for media is very broken.
Podcasts were shielded for a long time, but now with dynamic insertion, it will begin to look more and more like YouTube every day.
This could be it's own thread, but the ad-model for media is very broken.
Podcasts were shielded for a long time, but now with dynamic insertion, it will begin to look more and more like YouTube every day.
I am wanting to try an ad-free, member-supported model the first year of launch.
I have a good day job so monetizing is low on the list.
It's better to focus on making a great show and letting listeners pay for it if they want/can than trying to secure ads immediately.
I have a good day job so monetizing is low on the list.
It's better to focus on making a great show and letting listeners pay for it if they want/can than trying to secure ads immediately.
Again, I am also new to a membership model but getting 100 people to love the podcast enough to pay for it seems like a great starting place to creating a great show.
This is low on the 'launch list' but would love to have running by mid-year.
This is low on the 'launch list' but would love to have running by mid-year.
Plan as of today is to launch in the first week of February!
What other parts of launching a podcast would you like to see?
What other parts of launching a podcast would you like to see?
