after a week where SignalAdvance went up 5675% after investors mistook it for the Signal messaging app,

it continues to be abundantly clear that we're in the middle of retail investing zeitgeist

but stocks only go up, right?*

(*wrong) https://mercebent.medium.com/stocks-only-go-up-right-retail-investing-is-hitting-its-zeitgeist-moment-now-what-988087e121e7

2/ So where do we go from here? Some say the window for retail investing products is over. I disagree. Robinhood's dominance marks the beginning of a new generation of retail investment products.

3/ The new gen focuses on insights, membership, social connectedness, gamification & are women-friendly.

The retail investing mindest is spreading, & it's not just equities. It's trading cards, fine wine, vacation homes, streetwear, and other lifestyle assets turned investments.

4/ Millenials and GenZ expect more. The consumerization of investing leads to better UX, and the investmentization of commerce will lead to stickier, repeat brand ambassadors.

5/ What about a bear market? Yes there will be one and yes retail trading volumes & share of wallet will decline.

However a new gen of investors will remain sticky (equity participation relatively steady last few decades, +/ 7% ), & consumers will choose new types of platforms

6/ The investing mindset persists b/c investing is about more than thrills.

Investing gives people hope for achieving the American dream, for breaking the 9to5.

We might not get 300% returns in 6mos much longer, but stocks have averaged 10% YoY since forever.

I'll take that.