For those in the medical community, there has been lots of discussion (and emotion) about fairness in vaccine rollout.

What about in the next few weeks when we are ready to move beyond healthcare workers and longterm care?

This is going to get way worse!! 1/ https://twitter.com/Bram_Rochwerg/status/1348273724143898624
"My neighbour got vaccinated but I'm older!"

"My cousin got vaccinated but I'm on a biologic for arthritis!"

"I'm healthy, but I should get vaccinated as I'm a teacher (cashier, bus driver, etc)!"

"My Toronto friend got vaccinated 3 wks ago, when is it coming to my town?"
2/
Many will have valid arguments about why they should be prioritized. Imagine how these stories will quickly be filling our air waves in the coming months?

Vaccine prioritization can be subjective, and as we've seen, speed in rollout makes fairness even harder to attain. 3/
We should be messaging this to the public NOW. The ethical framework for vaccine rollout is a good guide that we should strive to follow, but there will be lots of unfairness. Embrace it, prepare for it, anticipate it.
end/
I ran these ideas by @petrosoniak, the messaging/design guru (self-proclaimed), before posting. He probably has way better ideas on how this public messaging could be accomplished.
You can follow @Bram_Rochwerg.
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