The best way to tell your story & build an audience for your brand is to start a podcast.

Hands down.

I really mean that -- and I've felt it firsthand.

I first started podcasting in 2014, and since then have launched six podcast that have been downloaded over 2 million times..

I love podcasting because it creates a connection with your audience that other marketing channels dont. No one is reading your blog posts while they clean the house or go for a walk -- but they are listening to your podcast.

Podcasting creates an opportunity the other "marketing" channels don't. And the real ROI on creating a podcast is not the leads you can generate or the downloads (even though I used that as social proof above).

The ROI in podcasting is the audience connection *and* that a podcast can be a trojan horse for you to create so much more content: transcripts turned into blog posts; clips chopped up for social; takeaways turned into email copy.