Read on Twitter
HOW DOES BRAND REPUTATION INCREASE? — a thread
There are four (4) indices that make the brand reputation work. These are participation index, media index, communication index, and community index. Increasing all four of these increases the overall brand reputation of the artist.
All of the information that can be found here are from @lalisabrand’s threads. Here are the following ways to increase each index:
1. PARTICIPATION INDEX
To increase this particular index, we must search for Ningning’s index name (에스파 닝닝) on several different platforms including Google, Daum, Naver, Nate, Youtube, Wikipedia, etc.
To increase this particular index, we must search for Ningning’s index name (에스파 닝닝) on several different platforms including Google, Daum, Naver, Nate, Youtube, Wikipedia, etc.
In addition to searching her name, we must also include keywords such as vocal, dance, fashion, laugh, cute, etc. We can use a translator for the hangul. Do not close the page immediately after searching.
It is important to browse some articles and linger for about 30 seconds before closing it otherwise you will be considered as a bot.
2. MEDIA INDEX
The media index deals with articles on k-media about ningning. Articles show the impact of Ningning on k-media and k-netz. To increase this index, we must click on articles about Ningning and engage with it by reacting to it.
The media index deals with articles on k-media about ningning. Articles show the impact of Ningning on k-media and k-netz. To increase this index, we must click on articles about Ningning and engage with it by reacting to it.
More engagements will make the article trend higher hence, getting more exposure, it increases Ningning's BR index. Here also, as mentioned before, do not exhibit bot behaviour.
3. COMMUNICATION INDEX
This index is about creating blog posts on Naver (and possibly other platforms too) about the artist. To be able to create a blog post, one must have an account.
This index is about creating blog posts on Naver (and possibly other platforms too) about the artist. To be able to create a blog post, one must have an account.
The following link (also posted by @lalisabrand) is a tutorial on how to create a blog using PC: http://seoseminkorea.blogspot.com/2015/02/naver-tutorial-naver-blog-getting-started-guide-2015.html
The content of the blog itself is up to you. It may be a picture or an essay about Ningning, it doesn’t matter as long as it is positive and that you tag her index name in the tagging section.
Understandably, this task may be difficult for some so reposting blogs of other users is also an option. These blog posts can be found once you search Ningning’s name on Naver, under the VIEW category. You may engage with other blog posts by liking, commenting, and sharing them.
You can also share Naver articles on your blog by clicking the share icon, go to blog, publish then confirm it.
4. COMMUNITY INDEX
This index deals with engagements on social media and the appearance of Ningning's index name on both Korean and International sites. As of Korean sites, Pannchoa and Theqoo are some of the most important ones.
This index deals with engagements on social media and the appearance of Ningning's index name on both Korean and International sites. As of Korean sites, Pannchoa and Theqoo are some of the most important ones.
However as international MYs, we cannot do anything except leave this task to the k-MYs. But of course as international MYs, we can focus on liking, retweeting and sharing posts from official/fan accounts containing Ningning's index name "에스파 닝닝" on Instagram, Facebook and
