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I have been saying this for years.
When we first placed ads on the internet, the only thing we had as "proof" that the ads were running were webserver logs of image files.
This turned into "eyeballs = $." That turned into "sensationalism > truth." And that got us where we are. https://twitter.com/nandoodles/status/1348852493879549953
When we first placed ads on the internet, the only thing we had as "proof" that the ads were running were webserver logs of image files.
This turned into "eyeballs = $." That turned into "sensationalism > truth." And that got us where we are. https://twitter.com/nandoodles/status/1348852493879549953
The truly stupid part of it is that our tech is far more sophisticated, so it's no longer necessary to have models that pay by eyeball. But since the Googles and FBs make literally hundreds of billions annually, they have no motivation to change it. Why would they?
Google and FB (and many others...) are rewarded by volume and inefficiency. Because they get paid based on percentage of spend, if they can get you to buy more media, they make more money. If they can get you to spend $100 to make $101, it's better for them than if you spend $99.
They are literally motivated to be inefficient. That inefficiency requires more inventory, which means more content, which means shovelware. As long as it gets hits, they don't care if it's truthful. In fact, data indicates that sensational is better than truth.
The more outrageous the lie, the more attention it gets. The more attention it gets, the more money Google and FB make. Plain and simple, their algorithms overindex the outrageous lies because it makes them more money than the truth.
And this is why they won't moderate.
And this is why they won't moderate.
The lack of moderation isn't that they can't. They absolutely can. The fact that there's no Nazi content in Germany from FB or Google is proof. They can absolutely do it. They choose not to because it generates traffic, which means eyeballs, which means money to them.
You should follow @nandoodles. She's spent the last several years chasing down the people and places that basically obfuscate the fact that they're monetizing these lies and misinformation, and forcing brands to confront that.
