Sneaker enthusiast group SoleSavy raises $2M, setting the stage for a community-driven commerce boom https://techcrunch.com/2021/01/11/sneaker-enthusiast-group-solesavy-raises-2m-setting-the-stage-for-a-community-driven-commerce-boom/

If you follow me, you know I'm neck deep in creator-driven commerce explorations. Over the past couple years I've been in a dozen private groups, run my own shopify store and sold tens of thousands in inventory to better understand this new wave of the way people buy.

SoleSavy is a 4,000 member group built on Slack and other tools that engages a community of people driven by a common passion. This is the new template for commerce.

Whether it's gathering around a common universe (I hereby coin the Sneakerhead Consumer Universe or SCU) or interest, fan-driven markets are too big to ignore. You need to understand how these things function if you want your brand to succeed in 2021 and beyond.

@dp16 and @justdoit604 have built something rare in sneakerdom -- a positivity-driven community. Watch this space!