Look at that

This YouTube ad directs me to a Gumroad page

When you click the ad, it gets even more interesting...

(cont.)

Yes it directs you to Gumroad, but it's not a product page

It's a post!

In other words, it's directing you to a BLOG POST (hosted on Gumroad)

That surprised me

But there's more...

(cont.)

In the top-right corner, you can follow the Gumroad account

But the real objective is at the very end of this post

There is a button with a CTA

Clicking the button re-directs you to a sales page on Gumroad

To a product that costs only $1

(cont.)

What do we learn from this?

This looks like a campaign to build a list of qualified leads:

- Clicks YouTube ad
- Reads post to the end
- Clicks CTA button
- Pays for $1 product (qualifies as buyer)

That's incredible!

You can do the same thing for free:

(cont.)

1) Use Twitter to drive free traffic

2) Send traffic to a post that you've written on Gumroad, teaching something valuable for free

3) Have a CTA button at the end, offering the reader something even better

4) Sell something for $1

5) You now have a list of buyers

(cont.)

MAIN TAKEAWAY:

List of people who read your post and pay $1 for your product

Versus

List of people who only want your lead magnet for free

What do you think? Which one is more valuable?