Read on Twitter
Look at that 
This YouTube ad directs me to a Gumroad page
When you click the ad, it gets even more interesting...
(cont.)
This YouTube ad directs me to a Gumroad page
When you click the ad, it gets even more interesting...
(cont.)
Yes it directs you to Gumroad, but it's not a product page
It's a post!
In other words, it's directing you to a BLOG POST (hosted on Gumroad)
That surprised me
But there's more...
(cont.)
It's a post!
In other words, it's directing you to a BLOG POST (hosted on Gumroad)
That surprised me
But there's more...
(cont.)
In the top-right corner, you can follow the Gumroad account
But the real objective is at the very end of this post
There is a button with a CTA
Clicking the button re-directs you to a sales page on Gumroad
To a product that costs only $1
(cont.)
But the real objective is at the very end of this postThere is a button with a CTA
Clicking the button re-directs you to a sales page on Gumroad
To a product that costs only $1
(cont.)
What do we learn from this?
This looks like a campaign to build a list of qualified leads:
- Clicks YouTube ad
- Reads post to the end
- Clicks CTA button
- Pays for $1 product (qualifies as buyer)
That's incredible!
You can do the same thing for free:
(cont.)
This looks like a campaign to build a list of qualified leads:
- Clicks YouTube ad
- Reads post to the end
- Clicks CTA button
- Pays for $1 product (qualifies as buyer)
That's incredible!
You can do the same thing for free:(cont.)
1) Use Twitter to drive free traffic
2) Send traffic to a post that you've written on Gumroad, teaching something valuable for free
3) Have a CTA button at the end, offering the reader something even better
4) Sell something for $1
5) You now have a list of buyers
(cont.)
2) Send traffic to a post that you've written on Gumroad, teaching something valuable for free
3) Have a CTA button at the end, offering the reader something even better
4) Sell something for $1
5) You now have a list of buyers
(cont.)
MAIN TAKEAWAY:
List of people who read your post and pay $1 for your product
Versus
List of people who only want your lead magnet for free
What do you think? Which one is more valuable?
List of people who read your post and pay $1 for your productVersus
List of people who only want your lead magnet for freeWhat do you think? Which one is more valuable?
