@CassSunstein @PIDEpk

Behavioural change requires 4 factors, usually working in harmony with each other; Easy, Attractive, Social and Timely. All factors combine to nudge people for behavioural change, when needed. The addition of F (Fun) makes it FEAST.

@nadeemhaque

Pillars of FEAST, nudging people for behavioural change

Easy- comprehensible
Attractive- vividness, clarity & objective
Social- networking, sense of community, unifying & publicising
Timely- focused, responsive & immediate
Fun- engaging, optimism, & hope

@nadeemhaque

FEAST framework provides a contextual and humanist lay-out for responding to unforeseen contingencies, including current pandemic, whose control profoundly hinges upon covid-19 SoPs observance.

@nadeemhaque

Hence, people can easily be nudged to follow normative behaviours or be changed as per need of the hour through reciprocal engagement of multiple stakeholders. How?

The answer lies in being kind, caring, sharing, funny, adaptive, responsive, responsible & cheery

@nadeemhaque