Read on Twitter
Someone asked this question on @GrowthHackers,
"What is your best content growth hack?"
Here are some really good answers ...
"What is your best content growth hack?"
Here are some really good answers ...
1 /
Content microsites. For eg: https://www.atlassian.com/git
Microsites are different from regular subdomains or subdirectories by being a closed environment.
They have their own, unique layout, revolve around a single topic & are non-salesy,
Content microsites. For eg: https://www.atlassian.com/git
Microsites are different from regular subdomains or subdirectories by being a closed environment.
They have their own, unique layout, revolve around a single topic & are non-salesy,
meaning at most you get email sign-ups but you're not pushy at all. They should be information hubs on your site.
All that gets you tons of organic traffic, brand exposure & returning visitors.
- @Kevin_Indig
All that gets you tons of organic traffic, brand exposure & returning visitors.
- @Kevin_Indig
2 /
Recording interviews with key stakeholders (or uploading older videos from user group events etc), having them automatically transcribed via online machine learning tools - & then giving them to the content editing team to reuse for blog posts, site updates, quotes etc.
Recording interviews with key stakeholders (or uploading older videos from user group events etc), having them automatically transcribed via online machine learning tools - & then giving them to the content editing team to reuse for blog posts, site updates, quotes etc.
3 /
Reuse existing content. Look at the content that has been performing stable over a period of time (xx visitors on a daily basis).
Usually, this means that the content is already ranking for certain keywords or is still being shared on social media on a regular basis.
Reuse existing content. Look at the content that has been performing stable over a period of time (xx visitors on a daily basis).
Usually, this means that the content is already ranking for certain keywords or is still being shared on social media on a regular basis.
If you are able to update the content with new information, remove broken links, update it with new information/tools that might have come up since you've published it, then it will be a great thing to launch again and start re-sharing this.
This will usually lead to a spike in traffic again to these posts after which you'll hopefully gather more links, more social mentions which will boost the long-term performance of the content even more.
Then put something in your to-do list/calendar for a year from now & redo this all over again.
While working for a publisher on their audience development, we started working on this more & more because it already provides you with the content, which saves you from coming up
While working for a publisher on their audience development, we started working on this more & more because it already provides you with the content, which saves you from coming up
with new ideas and executing on it and it immediately can provide you with an ROI based on previous performance instead of having to convince other people.
- @MartijnSch
- @MartijnSch
4 /
Segmenting current content subscribers by a factor like "most active, are customers" (depending on which type of content you're focusing on, I'm assuming you want more conversions to paid) & surveying/emailing to just ask -
Segmenting current content subscribers by a factor like "most active, are customers" (depending on which type of content you're focusing on, I'm assuming you want more conversions to paid) & surveying/emailing to just ask -
what topic would they most like you to cover & where do they get information on X?
Tip: How they word the topics is a great hint for actual titles, plus Google search is getting way more conversational, so they tend to fare better.
- @AshleyKGreene
Tip: How they word the topics is a great hint for actual titles, plus Google search is getting way more conversational, so they tend to fare better.
- @AshleyKGreene
