Watching @foundersbrewing double down on their rhetoric by actively blocking members of the industry including publishers and diversity spokespeople should tell you everything you need to know about the remorse it feels for the accusations it’s received.

As it ever was, breweries in positions of influence and power are choosing to ignore challenges and hope it’s customer base ignores with them. Founders & racism, Tiny Rebel & Sexism, Lion and its recent treatment of zero hour workers.

These things have one thing in common: no statements; no engagement; no consideration or intent to tackle challenges that keep the industry in the dark ages, in the hope complaints from the minority and the marginalised simple disappear.

It’s only through remorse, sitting with these challenges and setting intent to work through them—with the acceptance that you will probably fuck it up if you go down that path. But hey, at least in owning that you’re doing the right thing.

—that’s the only way things will improve here. We’re talking years and years of hard work. Work that will only pay off if larger and more influential breweries make the same efforts as smaller ones determined to make a difference.

So let’s keep the pressure up, and make sure to support those around us doing the same. Modern beer is as much about a great product as it is transparency and action. Let’s make sure the beer industry knows it.