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Clubhouse is all fun and games but how can your brand leverage the platform? A thread.
When I first heard about Clubhouse, I was expecting another audio-visual platform but when my friend insisted that I download the app, I did and was fascinated - maybe because I’m more of a talker than a writer.
So here’s a brief summary of what Clubhouse is; Clubhouse is an exclusive voice-based platform that allows users to engage in conversations in “rooms'' and just like other platforms, users have followers.
Although I haven’t allowed myself to fully leverage the app because I’m still observing (and maybe I’m a bit shy lol), I’ve been in a few rooms which have convinced me that Clubhouse is the next best thing for brands & not just for individuals who want to practice public speaking
Recently, we’ve seen a drastic shift in the type of content brands push out and the manner in which they choose to relate with their customers. Some of them have even gone as far as owning entertainment shows where they can successfully yet subtly carry out product placements.
This also helps them attain top of mind awareness within their respective markets. For example, GT and UBA have my TOMA for banks because I thoroughly enjoyed watching Skinny Girl in Transit on Ndani TV, and The Men’s Club on Red TV. #SGIT #TheMensClub
My point is that not every brand can afford to shoot Twitter-trending “God when” scenes of Aminu & Tumini in Dubai but they can still connect with their audience differently - by initiating interesting, thought-provoking and if they’re daring enough, controversial conversations.
Basically, the kind of conversations the brand chooses to initiate would be determined by their archetype and maybe even their campaign objective.
For example, imagine a premium FMCG brand like Johnnie Walker whose flagship event is Johnnie Jazz and Whiskey having a room where they play jazz renditions of the top 50 Afro-beat songs every Thursday evening.
Listeners can easily vibe to this playlist while they go on about their day and this works because you can still follow conversations on Clubhouse even when you’re not currently using the app.
Also, it’s a great avenue for customers to share their appreciation or grievances towards a brand. If a brand is keen on improving using customer feedback, I think Clubhouse would be a great channel to gather feedback real-time.
These are just a few of the things I believe brands can learn from this exclusive app, so in this new year, embrace new ideas on how we can connect with our customers and serve them better because satisfied customers have a direct impact on the business’ bottom line.
In summary, if this thread was too long for you, just know that as a brand, you can use Clubhouse to:
•Connect with your customers
•Build brand affinity
•Carry out product placement
•Educate your customers
•Gather feedback and so much more.
•Connect with your customers
•Build brand affinity
•Carry out product placement
•Educate your customers
•Gather feedback and so much more.
For those of you who read this, I’m curious to hear your thoughts on other ways that brands can leverage Clubhouse.
I cut out some examples from this thread but feel free to read the full article here https://www.linkedin.com/pulse/why-clubhouse-should-your-brands-2021-resolution-feyisayo-oladipo
