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This article will largely be ignored but please, please read and share. It's not "pandemic fatigue" driving spread https://blogs.bmj.com/bmj/2021/01/07/pandemic-fatigue-how-adherence-to-covid-19-regulations-has-been-misrepresented-and-why-it-matters/
"So we develop a biased perception of the level and type of violations, which runs the risk of becoming a self-fulfilling prophecy. If we believe that the norm is to ignore the rules, it may lead us to ignore them too." This is SUCH an important point on "covidiot" narratives.
A huge factor in human behaviour is what others are doing, or what you *think* is the norm. And if we keep going on like the norm is everyone breaking the rules (when in fact adherence is super high, at 90%), more people are going to break the rules.
Do not be complicit in the government narratives. Lay blame squarely where it is. This lockdown won't fail because that annoying person in a shop had a mask under their nose. It will fail because the government aren't taking adequate action on mixing in workplaces and education.
You'll notice Whitty focusing on masks in supermarket queues (which could be of minor benefit) over mandatory masks inside all office settings (much larger benefits) in the interviews this morning - this is all part of the blame-shifting narratives.
Here's just a small bit of maths to demonstrate how badly government are doing with encouraging too many households into schools https://twitter.com/stavvers/status/1348249538717429760
It's noteworthy that I haven't seen a single actual expert in health behaviours buy into "pandemic fatigue" or "covidiots". If you want actual analysis on what the real issues are and interventions that could actually help, follow @IndependentSage.
