So a lot of people on Twitter are dumb, I guess, or just quickly got used to thinking they could start their own TV network or newspaper with a click of a button.

The Internet may well be "the new Town Square", but you're not supposed to schedule your political murders in it.
Are you planning secret crazy radical things? What do you think old revolutionary leaflets and posters and newspapers were printed on, or with? Poor equipment, amateur-grade stuff, distributed surreptitiously via meetings and mail order (and often censored that way).
Even cultural stuff—copies of ULYSSES were smuggled into the UK from France one at a time, in a guy's pants, as he took the ferry back and forth.
Radical work, whether propaganda or cultural, has never been widely available via mainstream channels. That's true of Communist literature, Nazi skinhead "music", you name it.
Of course, the far-right considers itself the political and cultural mainstream, and the last thirty years has seen any number of grifters get rich from AM radio, quickie ebooks about evading income tax, direct mail gold-selling and prophecy schemes, and then the Internet.
The last few years have seen a couple of well-funded websites launch the careers of alt-right writers of laughable quality, and a burgeoning small press of the fancier fash intellectuals, but that was a peculiar historical coincidence, not how things work historically.
"What am I supposed to do, get my own printing press?!"

Yeah, you fucking idiot, you are.

"And my own Internet?!"

Yes, like a BBS.

"But how am I supposed to get a million dollars for being punched out by an Antifa grad student that way?"

You're not.
Obviously, I want every Nazi's head introduced to the pavement, but c'mon, you dumbasses aren't even trying to do anything but build brand as "content creators" except that instead of unboxing videogames, you dress up in flag-capes and run around till your opioids wear off.
"Waah, my Amazon servers! My Big Five book deal! My funny nickname and the interviews I gave to the major newspapers! How could this be happening?"

Because you're an idiot! That's how it could. THANK YOU for being idiots and hoping against hope to land a patron like the Mercers.
Here's how stupid your crew is, even if the masterminds know better.

Here are a couple of white supremacists, one of which was both at the Capitol and has his photo featured on an antifa website.

And some people have decided that he must be antifa.
As though Antifa, a movement that depends on secrecy and masking and such, also puts up scrapbooks of themselves hanging out at parties.

You know, like the far right actually does.

(The pic is on an antifa as part of a dossier on active Nazis.)
"But the left has—!"

The left doesn't have shit. You haven't seen left. You don't know left. You may get pro-union Hollywood films because Hollywood is a union town. If a left book makes it big, it's thanks to the hysterical right a la Glenn Beck selling THE COMING INSURRECTION.
The famous books and movies and personalities you're pointing to and calling "Communist"—such as (two names I saw today) Joe Biden and Arnold Schwarzenegger, are the center-right of the mainstream.

You're just dumb. Thank you for being so dumb, it's helpful, but you are dumb.
As an aside, this dynamic is why every few months some photogenic alt-right figure gets a fawning personality profile published in a newspaper. They're celebrities, on the celebrity track. Their opposite numbers on the left don't get that ink, because they're underground.
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