Read on Twitter
The Plug-And-Play Sinple Email Campaign One Of The World’s Greatests Email Marketers Has Ran Every Single Month For Years That Still Brings Millions In Sales Per Year
Today’s subject is Ben Settle. Again.
If you’re familiar with him, you should know he sells a monthly physical newsletter, called Email Players newsletter.
What amazes me about it is HOW he does it.
He runs the “SAME” simple email campaign EVERY. SINGLE. MONTH.
If you’re familiar with him, you should know he sells a monthly physical newsletter, called Email Players newsletter.
What amazes me about it is HOW he does it.
He runs the “SAME” simple email campaign EVERY. SINGLE. MONTH.
No fancy funnels.
Just an email campaign and a sales letter.
So, today I’m going to break down his last month’s campaign.
Keyword = simple.
Not easy. Simple.
Okay, so.. let’s start.
Just an email campaign and a sales letter.
So, today I’m going to break down his last month’s campaign.
Keyword = simple.
Not easy. Simple.
Okay, so.. let’s start.
1. The structure of the campaign.
A KEY role is played by the deadline. It’s very strict since he gotta print out each month’s issue and ship it.
So the campaign is a crescendo.
23-24-25-26 dec = one email per day.
27-28-29 = two emails per day.
30-31= three emails per day.
A KEY role is played by the deadline. It’s very strict since he gotta print out each month’s issue and ship it.
So the campaign is a crescendo.
23-24-25-26 dec = one email per day.
27-28-29 = two emails per day.
30-31= three emails per day.
And then 2 emails for the last day.
That makes a grand total of 18 emails in 9 days.
That makes a grand total of 18 emails in 9 days.
2. The content of the campaign
Okay, that’s cool… but 18 emails in 9 days?! What does he talk about?
He has a crazy ability to talk about ANYTHING in this world and to tie it to his product.
I won’t go into the details of every single email, but here’s how he does it.
Okay, that’s cool… but 18 emails in 9 days?! What does he talk about?
He has a crazy ability to talk about ANYTHING in this world and to tie it to his product.
I won’t go into the details of every single email, but here’s how he does it.
- He picks up anything possible that could be ENTERTAINING (not hard teaching).
A story of something he did 10 years before, something he did 10 minutes before, something he casually read on a book, an observation, a character from a movie … ANYTHING.
A story of something he did 10 years before, something he did 10 minutes before, something he casually read on a book, an observation, a character from a movie … ANYTHING.
In the 25 dec emails he talks about why he thinks the Grinch would be a great marketer.. and you are telling me you couldn’t find things to talk about in an email?
- I’m going to repeat it. ENTERTAINING, NOT HARD TEACHING.
With the info overload that there’s on the internet, nobody is looking to open their emails and read a fucking math book.
People want to be entertained.
With the info overload that there’s on the internet, nobody is looking to open their emails and read a fucking math book.
People want to be entertained.
- Draws a lesson from that thing.
Something that is INTERESTING to his audience. If you’re selling fat loss supplements, don’t tell a story whose lesson is about how to persuade people.
They won’t give a f.
Draw a useful lesson
Something that is INTERESTING to his audience. If you’re selling fat loss supplements, don’t tell a story whose lesson is about how to persuade people.
They won’t give a f.
Draw a useful lesson
- He ties it to what he’s selling.
It doesn’t have to be complicated. He keeps it sinple and smooth.
Sometimes it is even as simple as: “Okay, enough for today, let’s talk about this month issue. you can get it there :link”
KEEP IT SIMLE FOOL
It doesn’t have to be complicated. He keeps it sinple and smooth.
Sometimes it is even as simple as: “Okay, enough for today, let’s talk about this month issue. you can get it there :link”
KEEP IT SIMLE FOOL
3. How he polarizes his audience in his emails
He’s a master in doing this, and that’s what it makes his audience either hate him or fucking love him. No lukewarm readers.
But how he does it?
He has a list of “villains”. Things that their audience hate/fear/is annoyed by / etc.
He’s a master in doing this, and that’s what it makes his audience either hate him or fucking love him. No lukewarm readers.
But how he does it?
He has a list of “villains”. Things that their audience hate/fear/is annoyed by / etc.
And in every single email he calls out the villain.
ie. 31 dec email.
He calls out scam artists, needy copywriters, goo-roo fanboys fapping to their swipe files, and people going after quick bucks.
He does it in a subtle way. But when he does it?
ie. 31 dec email.
He calls out scam artists, needy copywriters, goo-roo fanboys fapping to their swipe files, and people going after quick bucks.
He does it in a subtle way. But when he does it?
You’re either one of the people he’s calling out (hate) or not one of them (unconsciously you feel “closer” to him).
4. The deadline
That’s very sinple.
Urgency effect and fear of missing out in a time based campaign play a HUGE role.
That’s very sinple.
Urgency effect and fear of missing out in a time based campaign play a HUGE role.
And that’s it.
Obviously it goes more in depth than this, but those are the basic principles behind it.
Like his business model, he optimized the campaign so well that he can write it every month in no-time and bring in great sales almost on autopilot.
Obviously it goes more in depth than this, but those are the basic principles behind it.
Like his business model, he optimized the campaign so well that he can write it every month in no-time and bring in great sales almost on autopilot.
I hope you got some valuable lessons from this thread. If you did, RT the top tweet https://twitter.com/KingMidasKM/status/1348390235042951170?s=20
