Design thread:

As a designer, your job isn’t to come up with the design — it’s to come up with various options, each of which has trade offs.

You’ll test those until you get to the final design.

The designs should take different approaches to solve the problem at hand, i.e. “This approach allows quick navigation of data” vs. “This approach allows more real estate to view context.”

This allows for the true discovery of feature requirements, and what will be the best approach for solving the problem at hand.

And the problem at hand might evolve, requiring an MVP vs. Future version.

Eventually that will lead to the final design, but it will involve not only you but multiple stakeholders and user testing sessions to work through whether it is right solution or not.

Designers need to understand multiple approaches is not just a like to have, but a requirement of the job.

This is why we are valuable — to look at a problem and see multiple ways to solve it, each with a different lens.

All designers should learn how to kill their solutions with ego.

It’s not about efficiently getting to a solution — it’s about finding the right one through iteration.