Mind-blowing buyer persona lessons from Horlicks.

We grew up watching #Horlicks ads with the famous tagline - 'Taller. Stronger. Sharper.'

But, in yesterday's edition of The Hindu, I found a completely different version of Horlicks ad, which targeted not kids but teens.

Horlicks presents the adult-ish character of teens that helps them in a smooth transition between childhood and the life that awaits them with challenges.

As a grown-up adult, I was quite moved. Because it felt like @Horlicks_india shared a lifelong journey with its consumers.

Horlicks has different products for different age groups with different advertising campaigns.

Every campaign was executed to perfection using copy and colors.

Here's how they do it:

Horlicks for kids:

Copy: As a parent, you'd want your kids to spend their early days active and creative.

Colour: Yellow denotes creativity and vibrancy.

Copy: Children of age group 7 to 12 would want to be the best in their class in every aspect. Taller in appearance, stronger in sports, and sharper in studies (especially mathematics).

Colour:

Orange: Extraversion. Daring.

Blue: Efficiency. Competence. Quality.

Horlicks for Adults:

Copy: Adults are tired of working their lives off to pay bills and chase things they don't need.

Colour: Red denotes strength and energy, aligning rightfully with the needs of an adult.

#Copywriting

Horlicks for women:
Copy: Women need to stand strong on their desires, dreams, and rights.

Colour: Pinkish red. Blend of a feminine touch with energy.

#Advertising

‘Build a product. If it appeals and satisfies the desires of people of all age groups, incorporate the same in your marketing/advertising campaigns, like Horlicks.’

#Marketing

Thanks for reading!

You spent just 84 seconds learning something that’s about to create a phenomenal impact in your professional career.

If you wish to gain such practical wisdom in seconds every day, just let me know where I should send them. http://karthikg.substack.com