So it seems 20–40% of people don’t want to get vaccinated.. They should have hired a marketer. How to 100% of people vaccinated? A thread:

2) I would have rolled vaccination out in phases. #1. THE ILLEGAL PHASE. I’d have started in November, only with the black market. People who really needed the vaccine would have found a way to get it, plus the early adopters to generate word-of-mouth afterward.

3) Many vaccine skeptics and alt-media consumers would have started thinking “if the government doesn’t allow it, it must be good”.

4) #2. INVITE-ONLY PHASE. Basically the current “highest-risk first” phase, but with look and feel of an invitation to an exclusive club. (before others get invited). Secondly, I would have included the dreaded influencers. Even more anti-vaxxers would have gone “hmm”.

5) #3. GENERAL AVAILABILITY PHASE
Business as usual to get normal people vaccinated.
As a marketer, I would have set aside some budget to produce _great_ TV and social media ads about the benefits. And look into signalling eg. produce “I’m safe” pins.

6) #4. "GET THE LAST ONES" PHASE.
Like the previous step, but heavy promotion on TV shopping channels and via multi-level marketing schemes a la Herbalife.

Voilá!

Post version of "A marketer’s take on getting 100% of people vaccinated” here https://andrus.medium.com/a-marketers-take-on-getting-100-of-people-vaccinated-c09781cd5a04