Read on Twitter
Seems like we are into the next episode of govt making monthly reversals of its messaging position whilst expecting the public to continually agree. https://twitter.com/nicktolhurst/status/1348179282330341377
Afaics often they over-egged their message, in both directions, perhaps in attempt to be more listened to. People learn to "correct" for this. Gets harder for govt to communicate clearly.
Meanwhile public have developed varied & nuanced views of their own e.g.
Meanwhile public have developed varied & nuanced views of their own e.g.
Now situation *is* very clearly at its worst ever & afaict people by and large understand this. Govt seems intent on telling them that they don't.
People also v aware (imo reasonably) that govt has tended to overstate what it will deliver & expect same for future.
People also v aware (imo reasonably) that govt has tended to overstate what it will deliver & expect same for future.
A bad thing: SAGE latest doc on govt comms barely even recognizes peoples existing opinions
- 6 pages of "what people must do and how to tell them"
- 1 paragraph & a few stray sentences of "they might have a few thoughts of their own by this point"
https://assets.publishing.service.gov.uk/government/uploads/system/uploads/attachment_data/file/948607/s0995-mitigations-to-reduce-transmission-of-the-new-variant.pdf
- 6 pages of "what people must do and how to tell them"
- 1 paragraph & a few stray sentences of "they might have a few thoughts of their own by this point"
https://assets.publishing.service.gov.uk/government/uploads/system/uploads/attachment_data/file/948607/s0995-mitigations-to-reduce-transmission-of-the-new-variant.pdf
Communication is hard. My point is that govt process/comms at this point seems to me disconnected from a reality of:
- people have detailed views & often realistic expectations
- govts previous comms played a part in shaping these, but often not in way that govt intended
- people have detailed views & often realistic expectations
- govts previous comms played a part in shaping these, but often not in way that govt intended
