In 2017, I did my master thesis on Growth hacking.

But in 2020, I changed my mind about it.

I started exploring growth marketing and related stories.

I started podcasting about it.

I'm sharing my key insights from those stories with y'all.

*Thread*

1/ Let me clarify: I'm not fighting against the semantics. I actually think people took the word "growth hacking" the wrong way.

Sean Ellis was disappointed with what it meant to different people.

But basically, it focuses on short-term wins than long term play.

2/ Insight from @nelio_leone on my podcast:

Facebook Ads: Understand your customers and find those insights to get ahead of your competition.

Your Facebook ads can only win based on creativity, not by number crunching.

3/ Content-creation: Have something to say or be angry about something.

Say something that matters. Fight against the status quo.

Focus on people who love you right now first (customers) than prospects.

@jayacunzo clearly he is onto something.

4/ Partnerships: If you're starting from scratch and have a brand, focus on building partnerships.

You don't need other channels. You need one partner to believe in you to help you grow.

@aaron_krall felt like he was cheating. In fact that was and is his primary channel still.

5/ Differentiation: If you're in a crowded space, you can differentiate yourself by being a topic expert.

@ayat launch @FigPii and differentiated because it was solving her own pain.

Be the expert on your business and that will create differentiation.

6/ Friction: There is no one-size-fits-all friction advice. We added more friction and learned that it helps our conversion rate in insurance tech.

@ottonova_ag found growth by adding friction to their sign up flow.

Every business is unique.

7/To be good at content creation and marketing, you need to sniff for good content like a police dog.

You need to research to find that content from a different angle.

Moreover, when I create content then it should be the best resource on the internet. - @GoodMarketingHQ

8/ New Product Development: Build on your gut and validate it through data.

Your observation in the market of what's going to be trending is through your gut. — @katairobi

9/ SEO & Content: Create content that you're passionate about.

You want it to be live in the world. You'll see it will resonate and you'll get backlinks if it's fresh and adds value.

@randfish said that. It is stuck. I create more content that I am passionate about.

10/ Increasing Free to Paid Conversion: To improve this, you need to look at user recording once a week and find out where the friction points are.

Try to simply remove those bottlenecks.

@acapland improved @wistia's conversion by removing those friction point.

11/ Run bottom of the funnel webinars to partners who could help you drive more conversions.

Webinars are great to show the product and convince folks to give it a try. Keep running this playbook to drive more revenue. — @Siddharth87

This webinar playbook is not over yet.

12/ Facebook Group Promotion:

Don't spam with your links on Facebook groups.

Be the single best resource for group members to learn from you. You'll get more leads. - Lazar from
@AppGlorify

13/ How to Get Ahead of the Competition: Competition can steal your blogs but not your voice and humor. Play with your strengths when you're creating content. - @NadyaKhoja shared it.

It really resonated with me.

14/ JBTD with SEO: Apply jobs-to-be-done to your content marketing framework. Your users are trying to get a job done and write content on that. You'll see more folks converting. - @NadyaKhoja .

During COVID people are searching for different queries. Help them with those jobs.