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Question we get from #AI service providers:
"What are the factors that prompt enterprise leaders to invest in AI projects?"
Short answer, for better or for worse:
- Social proof (what competitors or directly analogous firms are investing in)
- Evidence of ROI
Question we get from #AI service providers:
"What are the factors that prompt enterprise leaders to invest in AI projects?"
Short answer, for better or for worse:
- Social proof (what competitors or directly analogous firms are investing in)
- Evidence of ROI
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In a worst-case scenario, this means consultants and vendors (a) hunt down only the competitive use-cases that serve their sales goal (not the client's general interest), and (b) that they make up rough ROI proxies and make technologies appear to be more proven than they are.
In a worst-case scenario, this means consultants and vendors (a) hunt down only the competitive use-cases that serve their sales goal (not the client's general interest), and (b) that they make up rough ROI proxies and make technologies appear to be more proven than they are.
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In a best-case scenario, this means consultants and vendors (a) actively look for the landscape of #AI use-cases that might serve the client, and (b) dig deeper (sometimes with market research) to discern the maturity of technologies before recommending them to clients.
In a best-case scenario, this means consultants and vendors (a) actively look for the landscape of #AI use-cases that might serve the client, and (b) dig deeper (sometimes with market research) to discern the maturity of technologies before recommending them to clients.
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We do our best to encourage the latter, and we think it's probably one of the best win-win scenarios of market research:
To ground service providers and buyers in an objective foundation for decisions.
Market research is by no means the only tool, but it's a useful one.
We do our best to encourage the latter, and we think it's probably one of the best win-win scenarios of market research:
To ground service providers and buyers in an objective foundation for decisions.
Market research is by no means the only tool, but it's a useful one.
