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If you've ever thought, "WHY am I on Facebook again?" ... you're not alone.
I deactivated my Facebook for (at least) the next 30 days.
I'll use this thread to update you on the motivations and results of the experiment.
Let's dive in.
I deactivated my Facebook for (at least) the next 30 days.
I'll use this thread to update you on the motivations and results of the experiment.
Let's dive in.
1: I've wanted to leave $FB personally for months.
After @Facebook deplatformed @realDonaldTrump, I knew it was time.
It has NOTHING to do with political ideology, everything to do with #censorship.
No one company should have that much power.
After @Facebook deplatformed @realDonaldTrump, I knew it was time.
It has NOTHING to do with political ideology, everything to do with #censorship.
No one company should have that much power.
2: Other companies quickly followed suit ( @Snapchat @Shopify and @Twitch), which is why $FB's initial decision was such a big deal.
If they did it once, they'll do it again.
That's why this isn't about Trump.
It's about precedent.
And that precedent is now set.
If they did it once, they'll do it again.
That's why this isn't about Trump.
It's about precedent.
And that precedent is now set.
3: Add to this the general toxic atmosphere of @Facebook.
It seems to bring out the worst in people, myself very much included.
Arguments, bickering, shaming — virtual actions that have real-world consequences.
I could feel it tarnishing my soul
It seems to bring out the worst in people, myself very much included.
Arguments, bickering, shaming — virtual actions that have real-world consequences.
I could feel it tarnishing my soul
4: Practically speaking, $FB collects more data on us than 99.9% of the population is aware of.
I know this because of my agency.
We've chosen to NOT use FB's most invasive targeting tools for this very reason.
It's the only way I can keep advertising with a clean conscience.
I know this because of my agency.
We've chosen to NOT use FB's most invasive targeting tools for this very reason.
It's the only way I can keep advertising with a clean conscience.
5: I found $FB to be social "junk food": something I would turn to when I was bored or needed a quick dopamine hit.
I resolved to unlearn that habit in the beginning of 2021.
Some might be able to "limit" their intake.
I have failed at this in the past.
I resolved to unlearn that habit in the beginning of 2021.
Some might be able to "limit" their intake.
I have failed at this in the past.
6: I ended 2020 by deleting all the social media apps off my phone.
While that DEFINITELY helped curb the social addiction, I knew I needed to do more.
Deactivating $FB is the first step in that process.
While that DEFINITELY helped curb the social addiction, I knew I needed to do more.
Deactivating $FB is the first step in that process.
7: Practically, I still need a profile for agency purposes.
I have a "backup" profile with no info, no friends, no likes—nothing.
It's only purpose is to give me access to Business Manager if needed.
I have a "backup" profile with no info, no friends, no likes—nothing.
It's only purpose is to give me access to Business Manager if needed.
8: Speaking of the agency, one of the questions I wrestled with was, "how can I personally not be on FB yet advocate for others to advertise on it?"
The reality is there's an ethical way to do $FB Ads and an unethical way.
My team knows the ethical way to do it.
The reality is there's an ethical way to do $FB Ads and an unethical way.
My team knows the ethical way to do it.
9: The reality is simple: @Facebook is a VERY effective medium to advertise on.
Businesses will do it anyway, regardless of my personal convictions.
I'd rather have a team that does it the "right way" for those who choose to spend money on the platform.
Businesses will do it anyway, regardless of my personal convictions.
I'd rather have a team that does it the "right way" for those who choose to spend money on the platform.
