Honestly and without irony, God bless the social media team that had to run this up through eight channels of crisis comms approval while everybody had a fucking panic attack. Seriously. Give them the day off. I can 100% guarantee they did not sign up for THIS. https://twitter.com/AXE/status/1347325351668682752

Nobody in the fucking world goes to Columbia University Digital Marketing Bootcamp (P.S. Cornell's is taught by actual Cornell staff and is a better deal) so that they can take command of a goddamn deodorant account and have to fucking respond to a Nazi siege, oh my GAWD.

Somebody give their agency of record a Clio and, like, a day at a spa when we are all allowed to go to spas again.

I'm having crisis communications empathy pangs. THE @AXE PEOPLE DID A GOOD JOB THAT WAS A GOOD TWEET. Maybe the next Nazi break-in will bring Old Spice along and make those cutesy people deal with this bullshit.

I am actively imagining this conference call and experiencing a churning stomach, I am too sensitive for this world. God, I hope it wasn't a Zoom call, please let them at least have gotten to wear their pajamas while workshopping this tweet.

I don't know if their social media team is in-house (I doubt it) or what, but know that in my heart I am sending a cookie basket to the 10 people at @AXE who had to sign off on that tweet.

Well, I didn't have "trauma-bonds to @AXE social media account and wants to send them all a case of Jack Daniels even though I am a sober person" on my 2021 bingo card, but it's January 8, baby!!!