The violence in Washington didn't happen overnight. It was culmination of a four-year saga of lies - mostly played out on @Facebook, @Twitter and @YouTube - that politicians, Big Tech and, importantly, all of us are to blame for https://www.politico.eu/article/us-capitol-hill-riots-lay-bare-whats-wrong-social-media-donald-trump-facebook-twitter/

Here's how we got here:
We gotta start where this all began: the 2016 US presidential election which saw widespread Russian interference, using a variety of social media dirty tricks in an attempt to influence voters https://www.justice.gov/storage/report.pdf
That plan didn't pay off. But it signaled for many domestic groups (in US and elsewhere) that Russia's disinformation playbook was extremely useful to sow division, peddle online falsehoods & potentially sway elections.

It was a sign of things to come.
This became increasingly common: the blurring of domestic & foreign groups in peddling falsehoods, making it almost impossible to know who was behind the campaigns and how to combat them -- there are obviously freedom of expression concerns about limiting political speech
But what started in the US, and then expanded to France and Germany didn't stop there. In Italy's 2018 election, disinformation ran rife, often promoted by domestic politicians. That left social media companies in a bind in how to respond https://www.bbc.co.uk/news/world-europe-43214136
That finally woke social media companies (two years after 2016 US vote) to the potential harms of political ads, leading them to ban foreign groups from buying such digital messages linked to elections/social issues.
The 2018 US mid-terms also showed how much things had changed. While foreign interference was on everyone's minds, rightwing groups had spent the last 2 years building up a significant digital ecoystem that often mimicked Russia's disinformation playbook
It also included far-right influencers like Charlie Kirk, Dan Bongino and others amassing millions of followers, many of whom had been fed diet of disinformation and partisan attacks that undermined their trust in decades-old institutions. (This was right out of Russian playbook)
Complicating matters further was the evolving tactics. Disinformation started to appear on @WhatsApp, the encrypted messenger, and it was almost impossible to fact-check or delete such claims
UK wasn't the only one. As politicos railed against Big Tech to "do something" about disinformation, politicians squabbled over if social media was biased against conservative voices or whether it should be left to companies to regulate themselves.
In part, that's because it's now very hard to say what is foreign and what is domestic. The playbook is now the same for both, and unless you have categoric proof of where something comes from, it's anyone's guess, really.
2020 offered a real-world test for almost 4 years of trial-and-error on disinformation tactics. Fake websites, check. Coordinated activity, check. Doctored images, check. Real-world harm, double check.
This was the culmination of years of quasi-planned disinformation coordination, fueled by Trump's lies of voter fraud, a sophisticated right-wing influencer online network and a US media landscape in which much of the country didn't trust what they read outside their bubbles
And, to bring this full circle, that's what led to Wednesday's violent clashes. This didn't happen overnight; it didn't just appear from nowhere; it isn't just one person's fault for why this has got ugly, fast.
And, even now, US extremist groups are using the Capitol Hill violence as a rallying cry for even more online/offline action -- ironically, going beyond rightwing influencers who have now lost control (if they ever had any) of the movement
Man, that got dark, apologies. To make up for that, I give you a puppy in a letter box.
Rant over. Thoughts appreciated.
You can follow @markscott82.
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