One of the channels that we have put extra focus on for the past year is organic search

With costs raising across paid channels from time to time, the balancing factor for us has been influencers and SEO, which allows us to drive our blended CPA down

We do a few things together every month, they are:

- Backlinks: guest posts on other high authority sites
- Building our pages in Google AMP format
- Keyword optimized blog posts on our own site

We identify relevant blogs with high domain authority and contribute guest posts there that hyperlinks back to our site. This tells google that we're a trusted site because another trusted site is referring back to us

This icon here signifies that a page is AMP (Accelerated Mobile Pages)

AMP allows your browser to open the site almost instantaneously

Webpage speed is a ranking factor of Google’s mobile and desktop indexes

A 1-second delay in web page speed can decrease CVR by as much as 7%

Lastly, we put up blog posts on our site every month that are optimized to rank for keywords that we're targeting

These are 1,500 word blog posts revolving around our product, keywords, and links back to our site and other blog posts

All of these efforts has helped us increase our rankings for our branded search terms as well as relevant keywords to the brand

Our blog posts answering commonly asked questions are displayed as featured snippets, so they take up the biggest real estate on the page

Anyways, I'm just super stoked that investing into SEO has paid off since I started a few months ago. If anyone have questions or want an intro to the firm I use, I'm more than happy to intro