In 7 months on LinkedIn I grew by:

- 19,432 followers
- 8,123,212 post impressions

Here's what I learned.

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1/ Consistency beats brilliance.

If you post everyday, you start becoming top of mind and top of people's feeds.

And you build the muscle of writing content.

2/ Reverse engineer what the best do.

You don't need to reinvent the wheel. Just innovate on it.

- Bookmark 10 big content creators in your niche
- Study their posts and activity
- Read the comments on their posts

3/ Optimize for the "see more" button.

Your first three lines are the most important.

You have a second to grab your audiences attention.

4/ Comments are content.

LinkedIn is like a big networking party.

You can't be the only one creating conversations.

Join other conversations.

5/ Do NOT put links in your post.

LinkedIn loves LinkedIn and doesn't want your take people off of LinkedIn.

Put them in the comments.

Or post and edit and put the link in.

6/ Make a catchy profile headline.

Once someone likes your post. They decide if they want to follow you or not.

Your headline needs will tell them what you are all about.

Put keywords like "Demand Generation" or "Marketing Strategy"

Add a fun fact like "Cold Brew Lover"

7/ Stories work well.

- they show your personality
- they are relatable
- they make you unique
- people remember stories more than facts

8/ Write like you are talking to a friend over coffee.

The goal is to be understood. Not to be the smartest person in the room.

9/ Connect with active people who have liked similar content.

Connect with 20 people a day that are active.

Active is important because they will come back and like your content.

10/ Actively listening.

- read comments
- read comments on other peoples in your niche posts
- read DMs

This will help you write content for what people actually want to hear.

11/ Comment back to people

LinkedIn is a conversation. Not a speech.

If someone is taking the time to comment on your post, respond to them.