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SEO is more fun when you integrate extended metaphors, mythological allusions and literary references into it. I've been collecting some of my favorites.
Chasing a competitive keyword at the cost of the rest of your marketing? You got yourself a white whale keyword.
Every time you get to the top of page 1, you start rolling back toward page 2? That's a Sisyphus keyword.
Ranking well for a keyword with no search volume? You got yourself a windmill keyword. (Quixotic works too.)
Got yourself ranking #1 for a keyword that you thought would solve all your woes but it turns out to be more a curse than a blessing? That's the old Midas keyword.
Do you find yourself reaching your arms toward an unattainable SERP that you knew years ago and will never achieve again? Trying to relive the past? Gatsby keyword.
Feeling entirely unable to get your keywords to perform as you want them to? Those are Jake Barnes keywords.
Unable to rank a keyword because the work of the former SEO haunts you and lingers over your work? That's a Jane Eyre keyword.
The keyword you feel judged by as it looms over everything and assures you it will never die? Blood Meridian keyword.
Of course, everyone knows the Icarus keyword. You got to the top of the SERPs for that one brilliant moment—and it ultimately destroyed you
kafkaesque keywords are ones that meant one thing yesterday and overnight turned into something entirely different
