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For too long, advertisers have been unwitting participants in funding websites that perpetrate hate speech, terrorism, and fake news. Today feels like a good day to share a thread with some resources on how your brand can put a stop to this and achieve true brand safety.
Let's begin with this refresher piece on advertising and the moral dilemma of fake news: https://bit.ly/2Xgn5mh
This study from @Gumgum traces this epidemic's root causes, ultimately identifying how brands, agencies, publishers, and platforms can limit their risk in a more complicated digital media environment. We've made it public for the day: https://bit.ly/39bCZUw
Here is @jpmorgan CMO and @ANACMOMasters member @KLemkau in 2017, discussing how she and her team discovered that their ads were appearing on hate websites and quickly pivoted to a whitelist model for where their ads would appear online. We urge all advertisers to do the same.
It is time to take action. Brand safety is not just a threat to your business's bottomline. The unwitting funding of hate websites poses a legitimate threat to our very nation. To learn more about how your brand can say enough is enough, visit us here: https://bit.ly/3biKawU
