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Unlocking the 8 Profitable yet under-utilized ways by Marketing Agencies and how you can take advantage this year.
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1} Finding and Keeping Talent
Good News: More people are learning skills as access to the internet is now easy.
Bad News: The golden eggs are in limited numbers, therefore leading to a rumble between agencies to get that top talent.
Good News: More people are learning skills as access to the internet is now easy.
Bad News: The golden eggs are in limited numbers, therefore leading to a rumble between agencies to get that top talent.
Top rated Strategies used by Top agencies:
• Hire remote workers
• Have an in-house training program and build new university graduates and young creative marketers.
• Hire remote workers
• Have an in-house training program and build new university graduates and young creative marketers.
To attract the right talent these questions play a vital part:
• Do they possess the skills you require?
• What tasks will they be doing on a daily basis?
• What challenges are they likely to face and do they have the ability to overcome them?
• Do they possess the skills you require?
• What tasks will they be doing on a daily basis?
• What challenges are they likely to face and do they have the ability to overcome them?
2} Scaling the Business
Scaling a biz remains one of the biggest challenges faced by most Digital marketing agencies.
Why?
They rush the process and try to be "jack of all trades" right in the early stages.
Scaling a biz remains one of the biggest challenges faced by most Digital marketing agencies.
Why?
They rush the process and try to be "jack of all trades" right in the early stages.
There's no magical answer on when to start scaling your Agency but these questions will help you decide:
1. Do you see future demand?
2. Is your cashflow positive?
3. Are your systems up-to-date?
4. Do you have the right team?
1. Do you see future demand?
2. Is your cashflow positive?
3. Are your systems up-to-date?
4. Do you have the right team?
Early decisions to expand your team or hire an external company may turn out to be a suicide for your Agency's budget.
Aim to maintain a balance between team development, functionality level of the service and creating first class services for market success.
Aim to maintain a balance between team development, functionality level of the service and creating first class services for market success.
For Agencies built around the Founder's brand, on most cases clients will expect to get attention from the founder.
This will require you to manage tasks while freeing up time to offer one-on-one personal interactions.
Tough challenge but worth it in scaling your Agency.
This will require you to manage tasks while freeing up time to offer one-on-one personal interactions.
Tough challenge but worth it in scaling your Agency.
3} Managing Existing Clients
While it's exciting to get new clients, its even more effective to manage the existing clients.
Your Agency can deliver high quality services but if you poorly manage your clients, you will lose them instead of keeping them.
While it's exciting to get new clients, its even more effective to manage the existing clients.
Your Agency can deliver high quality services but if you poorly manage your clients, you will lose them instead of keeping them.
Make your clients value the unique abilities and opportunities you are offering.
Schedule weekly or monthly calls/emails between your clients and your agency.
Schedule weekly or monthly calls/emails between your clients and your agency.
4} Having a Proper Digital Marketing Strategy
You can have a general idea of what to do but if you don't have a proper digital marketing strategy, its going to be 10× hard to beat off your competition.
Don't rely on:
• Short-lived trends
• Hunches
• Mimicking competitors
You can have a general idea of what to do but if you don't have a proper digital marketing strategy, its going to be 10× hard to beat off your competition.
Don't rely on:
• Short-lived trends
• Hunches
• Mimicking competitors
Define yourself in a way that it attracts your target audience of the fulfillment that awaits them if they associate with your Agency.
An excellent digital marketing strategy will assist you in:
• Generating Leads
• Building your Brand equity
• Building an Audience
• Generating more Revenue
• Generating Leads
• Building your Brand equity
• Building an Audience
• Generating more Revenue
5} Properly Allocating the Marketing Budget
Not all marketing channels carry the same costs or pull off the same results.
Don't place your eggs in one basket and hope for the best.
Test the marketing channels that work best for you & will benefit your Agency on the long-term.
Not all marketing channels carry the same costs or pull off the same results.
Don't place your eggs in one basket and hope for the best.
Test the marketing channels that work best for you & will benefit your Agency on the long-term.
Identify low cost ways of marketing that will give you the best returns.
Choose your marketing format carefully and calculate the maximum ROI you are going to get.
Don't rush to adopt expensive ways you can't afford yet, leave your ego outside.
Choose your marketing format carefully and calculate the maximum ROI you are going to get.
Don't rush to adopt expensive ways you can't afford yet, leave your ego outside.
6} Utilizing SEO techniques
It's a no brainer, Over the last 10 months, the use of social media and online buying has taken a major leap.
SEO helps your website beat out your competition when your target audience search for the products and services you are offering.
It's a no brainer, Over the last 10 months, the use of social media and online buying has taken a major leap.
SEO helps your website beat out your competition when your target audience search for the products and services you are offering.
7} The Power of Small and Simple Gestures of Goodwill
That little personal thank you and other small gestures can make all the difference for your Agency.
You are working on nurturing and turning your prospects into high value clients.
High returns result from little efforts.
That little personal thank you and other small gestures can make all the difference for your Agency.
You are working on nurturing and turning your prospects into high value clients.
High returns result from little efforts.
8} Having a Unique Selling Point
Most Agencies are still struggling in developing this piece of marketing.
When looking for your USP you want to be strategic.
Most Agencies are still struggling in developing this piece of marketing.
When looking for your USP you want to be strategic.
Not only do you want something that your competitors are not offering or can't do
You also want it to be something your target audience is looking for and they are failing to find it from other marketing Agencies.
You also want it to be something your target audience is looking for and they are failing to find it from other marketing Agencies.
