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What trends will be shaping #journalism in 2021?
How Covid-19 is accelerating the move to hybrid newsrooms, paid business models, and innovation in news formats
Read more in new @risj_oxford trends report
https://reutersinstitute.politics.ox.ac.uk/journalism-media-and-technology-trends-and-predictions-2021
Key findings in thread
How Covid-19 is accelerating the move to hybrid newsrooms, paid business models, and innovation in news formats
Read more in new @risj_oxford trends reporthttps://reutersinstitute.politics.ox.ac.uk/journalism-media-and-technology-trends-and-predictions-2021
Key findings in thread
1/The majority of publishers (76%) are accelerating plans for digital change as a result of Covid-19. They are largely following the same strategies but just trying to do everything much, much faster âŠ
2/ Many publishers (68%) think that concerns about misinformation and unreliable news â partly linked to Covid â has strengthened journalism. Expect more emphasis on facts and specialism in 2021.
3/ Digital subscriptions have overtaken ads as the most important business focus for 2021. It was the other way round two years ago. Weâre all going to be seeing a lot more paywalls and registration barriers this year
4/ Big publishers saw a âCovid bumpâ in subscriptions in 2020, but can reader-revenue models eventually work for all? Over half (51%) of our sample of news publishers say yes âŠ
5/ With platforms set to pay more money to some publishers this year, how should the spoils should be split? Half (48%) of respondents think that just a small number of âqualityâ news organisations should get the money, others prefer a system based on usage
6/ Some argue that journalistic âimpartialityâ is no longer possible or relevant in a world that feels increasingly polarised and divided. Our industry survey, which includes a large number of editors, takes a different view:
7/ Publishers are stepping up the pace of innovation this year, but with money tight theyâll be focussing on optimising and extending existing products rather than big bets on the future.
8/The best ideas for innovation donât always come from senior leaders. Audience and data insights, multi-disciplinary teams and learning from others are more important, say senior news execs âŠ
9/ Our survey shows the critical role played by product managers in coordinating and shaping digital innovation for publishers. More than nine in ten (93%) say the role is important but less than half (43%) say it is well understood.
10/ Media companies are betting on AI as a way of delivering more personalised experiences and improving production efficiency. Over two-thirds (69%) say these technologies will have the biggest impact on journalism over the next five years, ahead of 5G and new devices
