INSIGHT

Understand what you need really does matter 👍

Why?

[THREAD]

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When people say they need 'customer insights about something, what do they actually need?

If someone actually requests 'insights' It usually means they....
1⃣

Actually don't know what they want and need help with the first step
2⃣

Haven't really thought about what they would like so they need to talk through the request and how it might work
3⃣

Wouldn't really recognise what they needed from the research even if it looked at them in black and white. So their outcomes need to be refined
Understanding what you need from the research and the context behind those reasons is key to delivering 'INSIGHT'
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