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If you're looking to raise money, having a concise effective pitch deck is half the battle.
Here are the 8 slides VCs are looking for in a deck
Here are the 8 slides VCs are looking for in a deck
1/ Introduction
Introduce yourself, your team, & your business.
Photo of business logo, founding date, & mission statement.
Introduce yourself, your team, & your business.
Photo of business logo, founding date, & mission statement.
2/ Describe, in detail, the problem
Begin the storytelling. Emotion! Give statistics or figures on money lost due to lack of solution. DO NOT exaggerate the TAM.
If possible, a photo of the problem & customer creates the relationship between the issue and VCs.
Begin the storytelling. Emotion! Give statistics or figures on money lost due to lack of solution. DO NOT exaggerate the TAM.
If possible, a photo of the problem & customer creates the relationship between the issue and VCs.
3/ Provide a solution
Present your product or service & explain why it perfectly solves the customer's needs.
If a physical good, we want to see it! If not, show the change due to your product. This continues to build the relationship.
Present your product or service & explain why it perfectly solves the customer's needs.
If a physical good, we want to see it! If not, show the change due to your product. This continues to build the relationship.
4/ Why are you special?
Why will the customer choose and continue to choose you?
Tell us here your product/service is patent protected. If it's not, explain why no one else can duplicate what you do.
Why will the customer choose and continue to choose you?
Tell us here your product/service is patent protected. If it's not, explain why no one else can duplicate what you do.
5/ Traction
Show us your current sales + adoption/conversion rates.
Give an estimated projection of those numbers & why your assumptions are realistic.
Use the "hockey stick" chart, but don't overdo it.
Show us your current sales + adoption/conversion rates.
Give an estimated projection of those numbers & why your assumptions are realistic.
Use the "hockey stick" chart, but don't overdo it.
6/ Who is your team?
Provide photos & a brief background synopsis of each critical team member.
If they've had exits before, include the details. VCs love knowing there are people with experience.
Provide photos & a brief background synopsis of each critical team member.
If they've had exits before, include the details. VCs love knowing there are people with experience.
7/ Financials
We want to see:
- Your skin in the game & how far it's got you
- Money you're seeking & at what valuation
- Detail SPECIFICALLY where the money raised will go to
- How long money raised will last & where will it get you
Include a chart but not multiple.
We want to see:
- Your skin in the game & how far it's got you
- Money you're seeking & at what valuation
- Detail SPECIFICALLY where the money raised will go to
- How long money raised will last & where will it get you
Include a chart but not multiple.
8/ Call to action
Provide contact & follow up information to reach you.
Invite viewers to get involved with your business.
Provide contact & follow up information to reach you.
Invite viewers to get involved with your business.
Closing thoughts:
- Slides should be quick prompts not paragraphs
- Do not read the slides
- Charts NEED to be easy to read, less is more
- Don't spend big money on producing a fancy deck and have mediocre content. It makes it look like you're hiding something
- Slides should be quick prompts not paragraphs
- Do not read the slides
- Charts NEED to be easy to read, less is more
- Don't spend big money on producing a fancy deck and have mediocre content. It makes it look like you're hiding something
Thank you to @PaulYacoubian, @mattwhitehill1, and @NunoBelo for encouragement and ideas for this thread and few more to come!
