Write Once, Publish Twice
Anyone taking part in @dickiebush's Ship 30 for 30 Writing Challenge, this is how I distribute written content online
Anyone taking part in @dickiebush's Ship 30 for 30 Writing Challenge, this is how I distribute written content online

Step 1: I write my Atomic Essay (using the Ship 30 for 30 Figma template you receive at onboarding).
Then I publish that essay on Twitter.
Personally, I am big fan of ship emoji (*Borat voice*)
https://twitter.com/Nicolascole77/status/1346125585446096896
Then I publish that essay on Twitter.
Personally, I am big fan of ship emoji (*Borat voice*)

Step 2: I find a relevant question on Quora.
Bonus points if you can find a question that already has 100+ people following it. This will give you a bump in early traffic.
I then copy/paste the text of my Atomic Essay as an answer to the question. https://www.quora.com/What-are-some-good-writing-tips/answer/Nicolas-Cole-1
Bonus points if you can find a question that already has 100+ people following it. This will give you a bump in early traffic.
I then copy/paste the text of my Atomic Essay as an answer to the question. https://www.quora.com/What-are-some-good-writing-tips/answer/Nicolas-Cole-1
Step 3: I create an article on Medium.
Same title, same body text, same everything.
Copy/paste.
Bonus points if you also submit the article to a publication on Medium. This will help distribution there as well. https://nicolascole77.medium.com/writers-write-anytime-anywhere-225e1f2c08b5?sk=25ecfe55e983527b52899b62b6f4b254
Same title, same body text, same everything.
Copy/paste.
Bonus points if you also submit the article to a publication on Medium. This will help distribution there as well. https://nicolascole77.medium.com/writers-write-anytime-anywhere-225e1f2c08b5?sk=25ecfe55e983527b52899b62b6f4b254
Step 4: Same thing on LinkedIn.
Same title, same body text, same everything.
Copy/paste.
When I hit publish, LI prompts you to "make a status update." I usually take an excerpt from the article and copy/paste it there as well (as a teaser). https://www.linkedin.com/pulse/writers-write-anytime-anywhere-nicolas-cole/?trackingId=9%2BQPaZNM9Nva4jvL%2Bwo%2BWg%3D%3D
Same title, same body text, same everything.
Copy/paste.
When I hit publish, LI prompts you to "make a status update." I usually take an excerpt from the article and copy/paste it there as well (as a teaser). https://www.linkedin.com/pulse/writers-write-anytime-anywhere-nicolas-cole/?trackingId=9%2BQPaZNM9Nva4jvL%2Bwo%2BWg%3D%3D
Step 5, 6, 7+
Copy/paste this same article anywhere else on the web (like your website/blog/other social platforms/etc.).
The only place you really can't do this is on medium/large-scale publications (unless they say you can, which most don't).
Copy/paste this same article anywhere else on the web (like your website/blog/other social platforms/etc.).
The only place you really can't do this is on medium/large-scale publications (unless they say you can, which most don't).
Counterargument: "BUT WUT ABOUTZ SEO?!"
99% of writers on the internet are not writing to "rank on Google." That is a completely different game, and overwhelmingly owned by companies who are measuring ad spend against CTR against product conversions ($$$).
That's not your game.
99% of writers on the internet are not writing to "rank on Google." That is a completely different game, and overwhelmingly owned by companies who are measuring ad spend against CTR against product conversions ($$$).
That's not your game.
Inspired by @jackbutcher’s Build Once, Sell Twice philosophy