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SERVICE BUSINESS OWNERS:
My secret lil' method to charge double and still have clients happy to pay you.
yep, you can do it.
And all it takes is a small tweak to your sales script.
Learn below
VVVVV
My secret lil' method to charge double and still have clients happy to pay you.
yep, you can do it.
And all it takes is a small tweak to your sales script.
Learn below
VVVVV
So A few months ago I was in an online mastermind with some pretty sweet copywriters.
And we discussed about how to charge more.
One copywriter told me his method and it was so simple...
But blew me away.
And we discussed about how to charge more.
One copywriter told me his method and it was so simple...
But blew me away.
It was simply this - in your sales call...
DO THE MATH FOR THEM.
Work out & show them EXACTLY how your service will make them money.
NEVER assume they're going to work out the maths behind the ROI of what you offer.
DO THE MATH FOR THEM.
Work out & show them EXACTLY how your service will make them money.
NEVER assume they're going to work out the maths behind the ROI of what you offer.
So we'll take offering them cold email lead gen as an example.
We'll assume the person you're pitching sells a service for £3000.
When taking about your pricing, the sales call would go something like this:
We'll assume the person you're pitching sells a service for £3000.
When taking about your pricing, the sales call would go something like this:
"I charge £2,000 a month for at least 10 qualified leads, ready to jump on the phone with your team. This might seem alot or it might seem like a bargain to you. Regardless, let me explain why I charge what I do."
"It's probably safe to assume that your sales team can close at least ONE of these qualified prospects who are interested in your service - although i'm guessing your actual close rate is higher.
But for now, we'll go with one out of ten."
But for now, we'll go with one out of ten."
"Even with that 1/10 close rates, you're still getting at least an extra £1,000 in revenue every month, heck If you managed to close all 10 prospects you can potentially be having a 15x ROI, or an extra £30,000."
"In any case, you're going to be up.
You give me £2k a month and you can potentially make £30k.
Sound good?"
And then SHUT. THE. FUCK. UP.
You give me £2k a month and you can potentially make £30k.
Sound good?"
And then SHUT. THE. FUCK. UP.
You've just turned " Jesus, £200 a lead" into an absolute no-brainer service - By doing the maths for them.
An 'expense' into an investment.
This works for any service that directly relates to making a client ROI - I use it for selling email marketing.
An 'expense' into an investment.
This works for any service that directly relates to making a client ROI - I use it for selling email marketing.
As always, make sure you're qualifying them before you get to this part of the sales call!
