Adding more money to a situation of lack of product market fit rarely works.
CEOs can’t delegate getting in the trenches in the beginning.
We should have moved more quickly to a flat rate hourly model and iterated the business model. We didn't do enough turns of business model iteration quickly enough.
Ability to frame strategy and communicate it is rare and requires experience.
Should have asked “who are we building for?” much more specifically and ruthlessly iterated for them.
Create market situations wherever possible and avoid “fake markets” where it seems like a market but isn’t. I.e. you employ someone and they kind of have to use your software -- this is a fake market.
Build in a space where the iteration time of your product can be very fast.
The culture is set early and very hard to change.
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