Automation ≠ data loss. We shouldn’t have to choose between supporting automation + exciting changes in marketing tech, and losing access to important data. Those two things can stand together & someone expressing concern re: losing data doesn’t make them a Luddite. #ppcchat

(I’m pondering while doing dishes) It’s concerning to me that many advertisers respond to data loss with shrugged shoulders and “It’s Google’s house, so evolve.” We can both adapt to Platform changes, while also voicing our opinions on the harm those changes are causing #ppcchat

BTW, are we playing in Google’s realm... or is Google playing in society’s realm? When a single company is large enough to influence elections and touch millions (billions?) of people, shouldn’t we seek accountability, 1 way being to ensure transparency into our ad $’s? #ppcchat

We shouldn’t complain about every change just bc it causes us to relearn tactics, but I don’t think the flip side is to quietly accept every change (as some communicate to me). We must find the balance of adapting, while pushing back where needed for the good of search. #ppcchat

One more thing that should stop us in our tracks, is the people who have told me they are concerned to post any sort of criticism about Google changes because it will damage their relationships/position. THINK ABOUT THAT. Fear of actual retribution for disagreement. WUT. #ppcchat