James started out like all of us: with no audience.
He wasn't the great writer he is now either.
But he knew he had to put in the reps if he wanted to build an audience, find his voice and improve his skills.
He wasn't the great writer he is now either.
But he knew he had to put in the reps if he wanted to build an audience, find his voice and improve his skills.
So he came up with a constraint.
Every week he had to publish 2 new articles.
No exceptions.
After almost 3 years of shipping consistently, he had 200k email subscribers.
He also found his voice and became a much stronger writer.
Every week he had to publish 2 new articles.
No exceptions.
After almost 3 years of shipping consistently, he had 200k email subscribers.
He also found his voice and became a much stronger writer.
Once he reached this point, he decided to switch and start posting only 1 article per week.
After publishing 260+ articles, he was ready to focus on producing his most high-quality work.
After publishing 260+ articles, he was ready to focus on producing his most high-quality work.
The lesson:
When you’re starting out, focus on quantity. Not on quality.
Produce as much output as you can.
Of course, aim to meet a minimum level of quality.
But don't set the bar too high.
Ship. Often.
When you’re starting out, focus on quantity. Not on quality.
Produce as much output as you can.
Of course, aim to meet a minimum level of quality.
But don't set the bar too high.
Ship. Often.
If you're consistent, after a while you'll start to see the benefits:
- Your skills will improve
- Your audience will grow
- You'll know yourself better
Then, you can slow down a bit and invest more time in polishing more your work.
- Your skills will improve
- Your audience will grow
- You'll know yourself better
Then, you can slow down a bit and invest more time in polishing more your work.
Figure out:
How much (decent) content you can produce in a weekly basis
In a way that's sustainable over a relatively long period of time.
Then, commit to that constraint.
No matter what.
How much (decent) content you can produce in a weekly basis
In a way that's sustainable over a relatively long period of time.
Then, commit to that constraint.
No matter what.
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