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Dom Pérignon is the most iconic Champagne in the world. 
That hasn’t always been the case.
Here’s how Dom Pérignon went from laughingstock to legendary.
That hasn’t always been the case.
Here’s how Dom Pérignon went from laughingstock to legendary.
Dom Pierre Pérignon (the person) was a 17th century French monk.
Contrary to popular belief, monks in those times drank (and loooved) wine.
While Dom did not invent Champagne, he is responsible for improving its quality and popularity.
Contrary to popular belief, monks in those times drank (and loooved) wine.
While Dom did not invent Champagne, he is responsible for improving its quality and popularity.
Dom Pérignon wanted the Champagne region of France to have a wine that rivaled Burgundy and Bordeaux.
The problem?
Champagne isn’t a grape-growing utopia.
Its cold temperatures mean more acid and less sugar in wine.
The problem?
Champagne isn’t a grape-growing utopia.
Its cold temperatures mean more acid and less sugar in wine.
Freezing temperatures stop wine fermentation in the winter.
The yeast cells wake up in the spring and start fermenting again.
The result is carbon dioxide gas aka those now-iconic little bubbles.
The yeast cells wake up in the spring and start fermenting again.
The result is carbon dioxide gas aka those now-iconic little bubbles.
Dom Pérignon saw these issues and went into problem-solving mode.
He created a lot of rules to make Champagne better.
For instance, he was the first to introduce corks and to use thicker glass to preserve the sparkling nature of the wine.
He created a lot of rules to make Champagne better.
For instance, he was the first to introduce corks and to use thicker glass to preserve the sparkling nature of the wine.
Moët & Chandon is the Champagne house behind Dom Pérignon.
The parent group also owns Krug and Veuve Cliquot
Founded in 1743, it took winemaking to another level.
Instead of making Dom Pérignon every year,
It only uses grapes from exceptional harvests.
The parent group also owns Krug and Veuve Cliquot
Founded in 1743, it took winemaking to another level.
Instead of making Dom Pérignon every year,
It only uses grapes from exceptional harvests.
Moët & Chandon has only released 43 vintages of Dom Pérignon between 1921 and 2009.
The limited supply fuels high demand,
Which, in turn, drives up the price.
The limited supply fuels high demand,
Which, in turn, drives up the price.
In 2008, some wine buyers baaaaadly wanted 1959 Dom Pérignon Rosé.
After all, 1959 was the first-ever Rosé vintage.
How much did they pay?
$42,230 per bottle
After all, 1959 was the first-ever Rosé vintage.
How much did they pay?
$42,230 per bottle
The high price tag has made Dom Pérignon a status symbol.
Some notable fans include:
Napoleon Bonaparte
Lenny Kravitz
Nas
Billy Joel
Marilyn Monroe
Jay-Z
P Diddy
James Bond
The Shah of Iran
The British royal family
Some notable fans include:
Napoleon Bonaparte
Lenny Kravitz
Nas
Billy Joel
Marilyn Monroe
Jay-Z
P Diddy
James Bond
The Shah of Iran
The British royal family
Dom Pérignon didn’t become popular just because it was 1) really good or 2) really expensive.
It’s also because they were the O.G. influencer marketers
How long have they been doing it?
Since 1866
It’s also because they were the O.G. influencer marketers
How long have they been doing it?
Since 1866
Moët & Chandon commissioned world-famous entertainer George Leybourne to make songs about their Champagne.
The songs hyped up the taste, affluence, and quality of life associated with Dom Pérignon.
Leybourne also agreed to drink ONLY Dom in public.
The songs hyped up the taste, affluence, and quality of life associated with Dom Pérignon.
Leybourne also agreed to drink ONLY Dom in public.
Moët & Chandon, along with other Champagne houses, also targeted the arts.
They commissioned critically acclaimed paintings and posters.
Think of this as sponsored content,
But 150 years before social media.
They commissioned critically acclaimed paintings and posters.
Think of this as sponsored content,
But 150 years before social media.
Today, Dom Pérignon represents one of the most enticing wine investments.
From 2017 to 2019, Oenothèque Rosé increased in value by 28%,
While P3 Pléntitude Brut Rosé increased 37%.
From 2017 to 2019, Oenothèque Rosé increased in value by 28%,
While P3 Pléntitude Brut Rosé increased 37%.
Btw, @Vinovest1 is hiring!
Want to help us bring a huge alternative asset class to the masses?
https://www.vinovest.co/careers
Want to help us bring a huge alternative asset class to the masses?
https://www.vinovest.co/careers
