A very basic guide to SEO

And how to improve yours to increase your sales

[A SHORT THREAD]
First what is SEO?

SEO stands for search engine optimization

And is one the main driving forces when it comes to people finding your business online.
The four main factors in making your store appear higher in Google are

-The number of natural links pointing to your site
-The authority of your website
-The age of your domain name
-Website structure and content

The first three come with time but we can work on the last one.
Keywords.

This comes down to knowing your market and what kind of language they use

What are people searching for?

Why are they searching?

Use the words they would use in your titles, description, and everywhere you can.
Optimize site structure.

-Blogs
-Corporate
-News websites
-eCommerce Websites

There’s tons of different types of websites but these are the main four types.

Always remember to keep it simple but get everything you need to at the same time

Some examples:
Make sure you rename your pictures before you upload them.

You don’t want all your images to be

D58FJB58WN02UIO9.JPG

Google has no idea what that is.

So it’s not going to show it to anyone who you want seeing.
Always make sure to add your meta descriptions and titles.

Without these even if your website did pop up on page one of Google.

No one would know what it was.

And no one would click.
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