Read on Twitter
In December I spoke with 8 of the world’s top CMOs.
Here's what they shared on what it takes to be a well-rounded marketing business leader today:
Here's what they shared on what it takes to be a well-rounded marketing business leader today:
"Unicorn talent... Manage their career paths in a way that by the time they get to the top and along their journey, they can really put all this together for customers and differentiate your brand across all of these elements." - @VineetMTweets https://www.adweek.com/inside-the-brand/walgreens-boots-alliances-vineet-mehra-on-developing-marketing-unicorns/
"The more you’re in touch with society, the needs of your consumers, the more you have an ability to influence your company, and that influence can lead to innovation. It can lead to action, and it ultimately is going to lead to growth." - @aliciatillman https://www.adweek.com/inside-the-brand/global-cmo-of-sap-discusses-intersectionality-in-the-business-of-marketing/
"I am a firm believer in on-the-job training. That’s how I learned... The most important thing is for you to sit down with the business leaders in your business for a coffee and get as much information as you can from them." - @ajlucio5 https://www.adweek.com/inside-the-brand/antonio-lucio-on-leading-from-the-front-back-and-middle/
"Take the time to see those environments in action, to talk to people, to be really collaborative. And being really motivational. Oftentimes... your retail associates, for example, want to take more pride in the brand than almost anyone. " - @ExecutiveMoms https://www.adweek.com/inside-the-brand/lowes-chief-marketer-marisa-thalberg-on-setting-up-marketing-for-success/
"We have to be transparent. We need to have enough confidence and knowledge to be able to justify the numbers of what we are spending, why we are spending, [and] what we are getting done." - @RajaRajamannar https://www.adweek.com/inside-the-brand/mastercard-cmco-shares-the-blueprint-for-cross-functional-team-stability/
"It’s really important to focus first on relationship building. What I did in my first hundred days was really focus on investing in the people that I would be working with directly on my team–my cross-functional teammates." - @daratreseder https://www.adweek.com/inside-the-brand/pelotons-head-of-global-marketing-dara-treseder-on-prioritizing-relationship-building/
"It’s extremely important to have a common vocabulary to go towards excellence. My motto is 'let’s go from good to great.' And we need to work around that with the teams and we need to speak the same language." - @martinrenaud11 https://www.adweek.com/inside-the-brand/mondelez-cmo-on-adapting-a-global-framework-for-local-marketing/
"Find common ground by elevating a conversation on two super-simple questions: what do we want people to know and what do we want people to feel? ... It’s a way of bringing the conversation and then you get to dig into all the fun details." - @lindaboff https://www.adweek.com/inside-the-brand/ges-chief-marketer-linda-boff-on-sustainability-storytelling-and-cross-functionality/
