We're launching Astral ( @astral_so): Sell pre-orders, validate your idea, and get customers without building anything.


Startups need to validate ideas quickly. Talk is cheap, buying something isn't. Market and sell your product's vision before building. Use preorders and/or early investment to hire the talent to build the product.

Find out if your product/service has value before you spend time developing it. The heartbreak of nobody caring about your product is considerably less when you haven't devoted 5+ years of your life to it.

If people are willing to pay you for a product that doesn't yet exist, chances are your product has good product-market fit. Nobody wants to pay? Find out why and modify the product or move on.

People won't tell you they hate your idea, but their wallets will. Don't let the kind words and warm-hearted conversations fool you. If they don't pay you, they aren't interested.

At the heart of all businesses are people. Build meaningful relationships. Leverage positive rapport to find others that have the same problem / are passionate about the problem you're trying to solve.

Sometimes we set up fictitious barriers as to why we can't move forward (I can't because...). With Astral, you have everything you need to start selling your product/service today. Sometimes we're our own worst enemy when it comes to progress.

First time founders often struggle with this one. The chance of someone stealing your idea is EXTREMELY low. Get insights and opinions from everyone you can. Your job as a founder is to determine which insights/opinions have merit.

Critical feedback can be hard to deal with, but each day you refine your product/service, you get one day closer to your vision becoming a reality. Treasure the early days; with focus and refinement, they'll be the good ol' days.