Your brand will focus daily on Twitter, Insta and Baitbook

Daily content to engage, entertain and add value

What you are probably not doing is producing for YouTube

Here is a little plan for WHY you should, and WHAT you should... be producing

WHY

YouTube is a marvelous platform for evergreen content, this means a well put together video can benefit you for years to come

Think of YouTube as your video blog rather than a social media channel

Producing video content is harder than writing a blog, I know that, but it's not as hard as you think

Also you don't need to be producing content daily like an influencer, 4 solid videos is a really strong place to start

And here's why

You can SEO your profile and content more than you can elsewhere

Keywording your profile to relate to your industry

Keyword tagging individual videos related to specific topics your video is about

You can share your videos across your other platforms

You can embed your videos on your website

They will continue to convert long after they've been posted

It's another backlink to your site

Also, YouTube is the second biggest search engine, you need content on there!

That's enough of why

Let's now look at what

I recommend 4 videos that will feature as the foundation to your YouTube profile.

1. Your brands story

I'm talking personality, the heart and soul of what you do and why you do it

Where the idea came from, how you've grown, how you've over come challenges and where you're going

Put some emotion into it, think of this as your blockbusting trailer

2. What you do

More specific to the actual problems you solve for your customers

Structure it like this:

- Common problems your customers were having

- How you fix their problems emphasizing service and personality

- How good the situation is after you've left

3. Testimonial

A tricky one I know, but I fucking promise you it's worth it

Nothing's more powerful than seeing & hearing real people recommend your product and explain how it's helped them

Nothing you produce will resonate with your potential customers like your current ones

4. The Value Add

There is something you can do to add value to you customers lives now

Advice on maintenance, accessories, complementary products, things they can do themselves the list is endless

*Message me your brand and I'll tell you a Value Add*

So that's that, food for thought of another way you can grow your brand, generate new traffic and provide value for customers no matter where they are on the journey

Sleep on YouTube at your own peril

And as always, if you want to grow your brand in 2021.

I offer free audit's to help you start making an impact.

Message me here - https://concepttobrand.com/#