📖 Creator economy reading list

As we kick off 2021, here's a roundup of my favorite Creator Economy / Passion Economy reads from 2020, covering:

• State of the market
• State of creators
• Trends and insights
• Platform strategy

A different take on the creator economy map, but equally as interesting. This map categorizes 150+ companies by creator lifecycle: content creation, audience growth and ownership, monetization, and biz ops.

https://hugo.pm/mapping-the-creator-economy/ by @HugoAmsellem
Creators have a hierarchy of needs that follow a rough priority order from creation through to monetization.

It's hard to build an audience without finding a good niche, and it's hard to make money if you haven't built an audience.

https://peteryang.substack.com/p/creator-hierarchy-of-needs by @petergyang
In 2008, @kevin2kelly proposed that the internet would enable creatives to skip the middlemen and make a good living by engaging and monetizing fans directly.

Today, creators can make the same amount of money from even fewer fans.

https://a16z.com/2020/02/06/100-true-fans/ by @ljin18
With more creators, content, and choice than ever before, consumers are in a state of analysis paralysis.

The real scarcity isn’t content. It’s attention.

As the amount of content grows, so does the market for credible curators.

https://gabygoldberg.medium.com/curators-are-the-new-creators-the-business-model-of-good-taste-5852727d4b54 by @gaby_goldberg
3 broad trends driving the future of creators:
1. Everyone can be creators
2. They have direct, authentic connections to communities
3. Creators have new tools to monetize their work

(Use "influencer" and "creator" interchangeably here)

https://digitalnative.substack.com/p/onlyfans-and-the-evolution-of-the by @rex_woodbury
Super Fan: someone who wants authentic interactions with a creator, and is willing to pay a lot for them.

Startups can grow by helping creators make money through authentic interactions with super fans.

https://peteryang.substack.com/p/the-super-fan-flywheel by @petergyang
The creative economy looks a lot like the U.S. economy — there are a few big winners and a lot of people hustling to make a living and barely getting by.

Here are 10 strategies for fostering the creator middle class.

https://hbr.org/2020/12/the-creator-economy-needs-a-middle-class, https://li.substack.com/p/building-the-middle-class-of-the by @ljin18
An insightful response to Li's article above from a self-confessed middle class creator:

• The value of a shoutout from a large account
• Attention to capital conversion efficiency
• Creator monetization strategy

https://joma.substack.com/p/creators-perspective-on-lis-10-strategies by @jomaoppa
What am I missing?
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