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Branding requires three things: strategy, consistency and action. Here are 21 things to remember to have a kick ass brand this year.
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1. Your logo is not brand.
2. Cheap design is expensive.
3. Business is about sales, branding is about community and connections.
4. Have an easy to remember and memorable name.
5. Build a strategy, winging it lasts a short while.
6. Personify your brand, people buy into people.
7. Focus on how and why you do things, not what you do.
8. Have a brand promise, it’s the emotive connecting between you and your customers.
9. Define your target market.
10. Define your messaging.
11. Niching your brand is a good thing.
12. Your cousins daughter who just learned canva isn’t the right person to design your brand.
13. Keep it simple.
14. Your voice needs to reflect your personality.
15. Always share your core values. It connects people.
16. Having an untrained team is a cost.
17. Less marketing. More brand experience.
18. Customer feedback inspires growth.
19. Remain consistent.
20. Don’t do it yourself, you’re far too valuable to get this wrong.
21. Pinned tweet for more insights and resources.
