Yes— consumption has to be restricted as well as wages— a “new normal” for the acquisitive nature of bourgeois capitalism— emphasis on “real happiness” being “mindset/mental health” & material deprivation— “work less hours, make less money buy fewer luxury goods” in 0 growth econ https://twitter.com/ResistingMordor/status/1346538296860680198

They believe that technological advances can’t outpace the elimination of resources like rare earth metals— so a “change in consumer habits” toward “ecological conservation” etc has to be created by marketing to retrain consumer expectations.

The “Green New Deal” you might call it— eliminating inefficiencies like storage units— or owning property at all— everything should be rented so that people don’t accumulate “more than they need to be happy”— & right now “people are insane about what they need to be happy”

You won’t own anything & you’ll be happy— remember? Marie Kondo is going to make you recycle everything you own that doesn’t Spark Joy. But also— you can’t be trusted to know what’s best for you— because you’re a greedy capitalist, aren’t you? You don’t need a house.