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What are you doing wrong with your paid ad campaigns?
Ever done a paid advert campaign and after calculating the ROI you only realize that your customer acquisition fee has increased sharply because the ratio of subscribers/impressions/engagement is very low! [thread]
![What are you doing wrong with your paid ad campaigns?Ever done a paid advert campaign and after calculating the ROI you only realize that your customer acquisition fee has increased sharply because the ratio of subscribers/impressions/engagement is very low! [thread]](https://pbs.twimg.com/media/Eq-sT_bW8AQFhaM.jpg "What are you doing wrong with your paid ad campaigns?Ever done a paid advert campaign and after calculating the ROI you only realize that your customer acquisition fee has increased sharply because the ratio of subscribers/impressions/engagement is very low! [thread]")
Ever done a paid advert campaign and after calculating the ROI you only realize that your customer acquisition fee has increased sharply because the ratio of subscribers/impressions/engagement is very low! [thread]
1.Purpose
Clearly define the purpose of your advert. Are you looking for awareness, reach or you are just looking to remind your audience of the amazing product you have.Whatever purpose you establish will help you create relevant content that addresses your current need.
Clearly define the purpose of your advert. Are you looking for awareness, reach or you are just looking to remind your audience of the amazing product you have.Whatever purpose you establish will help you create relevant content that addresses your current need.
2.Understand Your Audience
Before you throw in a million dollars to Google adverts you must clearly define your buyers and their personalities.This can be done by using Buyer Personas and collecting empathy maps of clients over time.All this will help assess the need!
Before you throw in a million dollars to Google adverts you must clearly define your buyers and their personalities.This can be done by using Buyer Personas and collecting empathy maps of clients over time.All this will help assess the need!
3. Data
Do you have enough information about your current users?Do you have information about your sales funnel. Do you know how many Marketing Qualified Leads you had in the last quarter?All this information will help you assess placement of ads in the sales and marketing funnel
Do you have enough information about your current users?Do you have information about your sales funnel. Do you know how many Marketing Qualified Leads you had in the last quarter?All this information will help you assess placement of ads in the sales and marketing funnel
4.The Last one is a personal favorite
Retargeting and lookalike audiences. The use of tracking codes across all social media networks might up your ROI with paid ads by 60%.The ability to retarget website users has many success stories the most common being @netflix .
Retargeting and lookalike audiences. The use of tracking codes across all social media networks might up your ROI with paid ads by 60%.The ability to retarget website users has many success stories the most common being @netflix .
