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How to get investors to send YOU cold emails?
Some startups drown in inbound, whilst others are struggling to get VCs to reply to their emails.
Naturally there are many reasons why this is the case.
But if you want to tilt the attention in your favour 5 must-do's below:
Some startups drown in inbound, whilst others are struggling to get VCs to reply to their emails.
Naturally there are many reasons why this is the case.
But if you want to tilt the attention in your favour 5 must-do's below:
1. Set up a Crunchbase page
If you haven't already this is the first thing you need to do.
Investors collect data from Crunchbase (both manually and automatically) looking for specific keywords, categories etc.
Why it also makes sense to get the description right.
If you haven't already this is the first thing you need to do.
Investors collect data from Crunchbase (both manually and automatically) looking for specific keywords, categories etc.
Why it also makes sense to get the description right.
2. Don't compromise on great design
Be it your logo, landing page, or a full-fledged website, it should look stellar.
Make it simple and spend time on getting the design right.
It might seem superficial but competition is fierce and first impression is key.
Be it your logo, landing page, or a full-fledged website, it should look stellar.
Make it simple and spend time on getting the design right.
It might seem superficial but competition is fierce and first impression is key.
3. Make it easy for people to talk about your company
Communicate clearly what you are building and make it crisp enough so that even those outside your field will understand.
If you build something few people know about complement with a Q&A or a clear about section.
Communicate clearly what you are building and make it crisp enough so that even those outside your field will understand.
If you build something few people know about complement with a Q&A or a clear about section.
4. Have visible conversations with users
You might be talking to users over Zoom, Slack, or Whatsapp but also try to get users to discuss your solution on Twitter, HN, LinkedIn, etc.
Potentially scary - but think about the great endorsements it might result in!
You might be talking to users over Zoom, Slack, or Whatsapp but also try to get users to discuss your solution on Twitter, HN, LinkedIn, etc.
Potentially scary - but think about the great endorsements it might result in!
5. Polish your LinkedIn profile
LinkedIn is another important sourcing channel.
Using phrases such as "stealth startup" is custom.
But once an investor clicks your profile, make it interesting to stay.
Be clear about why you have a comp advantage building what you do.
LinkedIn is another important sourcing channel.
Using phrases such as "stealth startup" is custom.
But once an investor clicks your profile, make it interesting to stay.
Be clear about why you have a comp advantage building what you do.
+ Of course the best way to get investor attention is to build a fantastic product with stellar results.
But due to existing structures in VC that might sometimes not be enough.
If you have these five things in place you have a strong foundation for getting more inbound.
But due to existing structures in VC that might sometimes not be enough.
If you have these five things in place you have a strong foundation for getting more inbound.
