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Some social data I've been looking at lately [a thread]
The first 2 photos are of Instagram data & the other 2 photos represent some thoughts via Google Analytics.
[1/1]
![Some social data I've been looking at lately [a thread]The first 2 photos are of Instagram data & the other 2 photos represent some thoughts via Google Analytics.[1/1]](https://pbs.twimg.com/media/Eq8EsyLXUAYh6sd.jpg "Some social data I've been looking at lately [a thread]The first 2 photos are of Instagram data & the other 2 photos represent some thoughts via Google Analytics.[1/1]")
![Some social data I've been looking at lately [a thread]The first 2 photos are of Instagram data & the other 2 photos represent some thoughts via Google Analytics.[1/1]](https://pbs.twimg.com/media/Eq8FQApXYAMOVgx.jpg "Some social data I've been looking at lately [a thread]The first 2 photos are of Instagram data & the other 2 photos represent some thoughts via Google Analytics.[1/1]")
![Some social data I've been looking at lately [a thread]The first 2 photos are of Instagram data & the other 2 photos represent some thoughts via Google Analytics.[1/1]](https://pbs.twimg.com/media/Eq8IXSBWMAMQKjy.jpg "Some social data I've been looking at lately [a thread]The first 2 photos are of Instagram data & the other 2 photos represent some thoughts via Google Analytics.[1/1]")
![Some social data I've been looking at lately [a thread]The first 2 photos are of Instagram data & the other 2 photos represent some thoughts via Google Analytics.[1/1]](https://pbs.twimg.com/media/Eq8IVFlXAAEYUCR.jpg "Some social data I've been looking at lately [a thread]The first 2 photos are of Instagram data & the other 2 photos represent some thoughts via Google Analytics.[1/1]")
The first 2 photos are of Instagram data & the other 2 photos represent some thoughts via Google Analytics.
[1/1]
The 1st photo is simple but represents the difference in quantity vs. quality.
We made a conscious effort to decrease the # of posts per day (generally no more than 2) in '17; consistently post at 9 AM/9 PM - based on content - & used carousel a lot once it was developed.
[2/2]
![The 1st photo is simple but represents the difference in quantity vs. quality.We made a conscious effort to decrease the # of posts per day (generally no more than 2) in '17; consistently post at 9 AM/9 PM - based on content - & used carousel a lot once it was developed.[2/2]](https://pbs.twimg.com/media/Eq8JbbvW4AAsADA.jpg "The 1st photo is simple but represents the difference in quantity vs. quality.We made a conscious effort to decrease the # of posts per day (generally no more than 2) in '17; consistently post at 9 AM/9 PM - based on content - & used carousel a lot once it was developed.[2/2]")
We made a conscious effort to decrease the # of posts per day (generally no more than 2) in '17; consistently post at 9 AM/9 PM - based on content - & used carousel a lot once it was developed.
[2/2]
2nd photo is about overall IG data back to the '18-19 acad. year vs. all D3 schools
Main goal is to have an interaction rate (IR%) above 7% each month so that we sit above 7 for the year.
Our strategy (+ consistent/well-curated posts) has put us in the top-3 since 16-17.
[3/3]
![2nd photo is about overall IG data back to the '18-19 acad. year vs. all D3 schoolsMain goal is to have an interaction rate (IR%) above 7% each month so that we sit above 7 for the year.Our strategy (+ consistent/well-curated posts) has put us in the top-3 since 16-17.[3/3]](https://pbs.twimg.com/media/Eq8Ka4HXAAI8JWz.png "2nd photo is about overall IG data back to the '18-19 acad. year vs. all D3 schoolsMain goal is to have an interaction rate (IR%) above 7% each month so that we sit above 7 for the year.Our strategy (+ consistent/well-curated posts) has put us in the top-3 since 16-17.[3/3]")
Main goal is to have an interaction rate (IR%) above 7% each month so that we sit above 7 for the year.
Our strategy (+ consistent/well-curated posts) has put us in the top-3 since 16-17.
[3/3]
Along w/ the numbers 
, EC has finished 3rd in all of N.E. among all NCAA Divisions' main accounts behind UConn & BC.
D3 schools that stand out, IMO ( data + quality content):
Norwich
Springfield
Puget Sound
CGA
Rowan
Middlebury
Bethel
St. Olaf
Cortland
Centre
[4/4]
, EC has finished 3rd in all of N.E. among all NCAA Divisions' main accounts behind UConn & BC.D3 schools that stand out, IMO ( data + quality content):
Norwich
Springfield
Puget Sound
CGA
Rowan
Middlebury
Bethel
St. Olaf
Cortland
Centre
[4/4]
More thoughts on the above posts:
1) Wish the data tracked shares & saves
2) Curious how our "From Explore" numbers compare to others
3) Would
to see comparisons for impressions/reach vs. others
4) Don't care about followers/follower growth if they don't interact
[5/5]
1) Wish the data tracked shares & saves
2) Curious how our "From Explore" numbers compare to others
3) Would
to see comparisons for impressions/reach vs. others4) Don't care about followers/follower growth if they don't interact
[5/5]
Figured the mobile vs. desktop data would be high but not a near 70/30 split, so we thought about the design of our mobile site a little more.
The changes we made were simple like these easily seen sections for "Sports" | "Recruiting Process" | "Watch"
[6/6, cont.]
![Figured the mobile vs. desktop data would be high but not a near 70/30 split, so we thought about the design of our mobile site a little more.The changes we made were simple like these easily seen sections for "Sports" | "Recruiting Process" | "Watch" [6/6, cont.]](https://pbs.twimg.com/media/Eq8N9euW4AEMM_v.jpg "Figured the mobile vs. desktop data would be high but not a near 70/30 split, so we thought about the design of our mobile site a little more.The changes we made were simple like these easily seen sections for \"Sports\" | \"Recruiting Process\" | \"Watch\" [6/6, cont.]")
![Figured the mobile vs. desktop data would be high but not a near 70/30 split, so we thought about the design of our mobile site a little more.The changes we made were simple like these easily seen sections for "Sports" | "Recruiting Process" | "Watch" [6/6, cont.]](https://pbs.twimg.com/media/Eq8OJnVXYAAIhGt.jpg "Figured the mobile vs. desktop data would be high but not a near 70/30 split, so we thought about the design of our mobile site a little more.The changes we made were simple like these easily seen sections for \"Sports\" | \"Recruiting Process\" | \"Watch\" [6/6, cont.]")
The changes we made were simple like these easily seen sections for "Sports" | "Recruiting Process" | "Watch"
[6/6, cont.]
We did this because those three sections were the most visited pages of our website, either on mobile and/or desktop, based on the GA data.
We are hoping the mobile traffic data to these pages will increase over time with its visibility.
[7/7]
We are hoping the mobile traffic data to these pages will increase over time with its visibility.
[7/7]
Other thoughts/strategies:
1) Our photographers are exceptional so we stick w/ that over video as much as possible
2) Good storytelling is good storytelling no matter how you slice it; some of the stories we have put out on S-As lately prove that
[8/8]
1) Our photographers are exceptional so we stick w/ that over video as much as possible
2) Good storytelling is good storytelling no matter how you slice it; some of the stories we have put out on S-As lately prove that
[8/8]
3) The more I dive deeper into the SID/social field the more I'm concerned about helping others advance
4) Continue to learn even when you don't think you should
5) Publicize your school's separator; for us it's internships, find what stands out for you & drive it
[9/9]
4) Continue to learn even when you don't think you should
5) Publicize your school's separator; for us it's internships, find what stands out for you & drive it
[9/9]
